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The differences between digital account executives and senior account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital account executive, becoming a senior account manager takes usually requires 6-8 years. Additionally, a senior account manager has an average salary of $86,129, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for a senior account manager are customer service, account management, and project management.
| Digital Account Executive | Senior Account Manager | |
| Yearly salary | $54,225 | $86,129 |
| Hourly rate | $26.07 | $41.41 |
| Growth rate | -8% | 5% |
| Number of jobs | 115,671 | 161,354 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Average age | 44 | 46 |
| Years of experience | 4 | 8 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
A senior account manager is in charge of managing and overseeing accounts in sales work, ensuring to meet all sales targets. Among the tasks of a senior account manager includes taking the lead and supervising workforce to its efficiency, devising strategies, and coming up with new opportunities to boost sales and strengthen client base. Moreover, it is also the task of a senior account manager to engage with clients, focusing on networking to attain better deals.
Digital account executives and senior account managers have different pay scales, as shown below.
| Digital Account Executive | Senior Account Manager | |
| Average salary | $54,225 | $86,129 |
| Salary range | Between $31,000 And $93,000 | Between $57,000 And $128,000 |
| Highest paying City | New York, NY | Richmond, VA |
| Highest paying state | New York | New Jersey |
| Best paying company | Databricks | NVIDIA |
| Best paying industry | Technology | Technology |
There are a few differences between a digital account executive and a senior account manager in terms of educational background:
| Digital Account Executive | Senior Account Manager | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between digital account executives' and senior account managers' demographics:
| Digital Account Executive | Senior Account Manager | |
| Average age | 44 | 46 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 58.4% Female, 41.6% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |