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The differences between digital marketing analysts and analyst sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and an analyst sales. Additionally, a digital marketing analyst has an average salary of $69,456, which is higher than the $69,093 average annual salary of an analyst sales.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for an analyst sales are salesforce, customer service, and data analysis.
| Digital Marketing Analyst | Analyst Sales | |
| Yearly salary | $69,456 | $69,093 |
| Hourly rate | $33.39 | $33.22 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 77,023 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
Digital marketing analysts and analyst sales have different pay scales, as shown below.
| Digital Marketing Analyst | Analyst Sales | |
| Average salary | $69,456 | $69,093 |
| Salary range | Between $50,000 And $95,000 | Between $47,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Morgan Lewis | |
| Best paying industry | Retail | Finance |
There are a few differences between a digital marketing analyst and an analyst sales in terms of educational background:
| Digital Marketing Analyst | Analyst Sales | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and analyst sales' demographics:
| Digital Marketing Analyst | Analyst Sales | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 51.0% Female, 49.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |