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The differences between digital marketing analysts and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $69,456 average annual salary of a digital marketing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Marketing Analyst | Digital Marketing Consultant | |
| Yearly salary | $69,456 | $71,064 |
| Hourly rate | $33.39 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 99,520 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital marketing analysts and digital marketing consultants have different pay scales, as shown below.
| Digital Marketing Analyst | Digital Marketing Consultant | |
| Average salary | $69,456 | $71,064 |
| Salary range | Between $50,000 And $95,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Morgan Lewis | Booz Allen Hamilton |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a digital marketing analyst and a digital marketing consultant in terms of educational background:
| Digital Marketing Analyst | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and digital marketing consultants' demographics:
| Digital Marketing Analyst | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |