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The differences between digital marketing analysts and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing analyst, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $69,456 average annual salary of a digital marketing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Marketing Analyst | Digital Marketing Manager | |
| Yearly salary | $69,456 | $99,563 |
| Hourly rate | $33.39 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,835 | 126,137 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital marketing analysts and digital marketing managers have different pay scales, as shown below.
| Digital Marketing Analyst | Digital Marketing Manager | |
| Average salary | $69,456 | $99,563 |
| Salary range | Between $50,000 And $95,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Morgan Lewis | Conrad N. Hilton Foundation |
| Best paying industry | Retail | - |
There are a few differences between a digital marketing analyst and a digital marketing manager in terms of educational background:
| Digital Marketing Analyst | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and digital marketing managers' demographics:
| Digital Marketing Analyst | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |