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The differences between digital marketing analysts and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and a marketing and sales coordinator. Additionally, a digital marketing analyst has an average salary of $69,456, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Digital Marketing Analyst | Marketing And Sales Coordinator | |
| Yearly salary | $69,456 | $45,306 |
| Hourly rate | $33.39 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 89,923 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Digital marketing analysts and marketing and sales coordinators have different pay scales, as shown below.
| Digital Marketing Analyst | Marketing And Sales Coordinator | |
| Average salary | $69,456 | $45,306 |
| Salary range | Between $50,000 And $95,000 | Between $33,000 And $61,000 |
| Highest paying City | San Francisco, CA | Alameda, CA |
| Highest paying state | Washington | Delaware |
| Best paying company | Morgan Lewis | AIG |
| Best paying industry | Retail | Professional |
There are a few differences between a digital marketing analyst and a marketing and sales coordinator in terms of educational background:
| Digital Marketing Analyst | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and marketing and sales coordinators' demographics:
| Digital Marketing Analyst | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |