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The differences between digital marketing analysts and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing analyst, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $69,456 average annual salary of a digital marketing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Digital Marketing Analyst | Marketing Lead | |
| Yearly salary | $69,456 | $104,664 |
| Hourly rate | $33.39 | $50.32 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,835 | 92,987 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Digital marketing analysts and marketing leads have different pay scales, as shown below.
| Digital Marketing Analyst | Marketing Lead | |
| Average salary | $69,456 | $104,664 |
| Salary range | Between $50,000 And $95,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Morgan Lewis | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing analyst and a marketing lead in terms of educational background:
| Digital Marketing Analyst | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and marketing leads' demographics:
| Digital Marketing Analyst | Marketing Lead | |
| Average age | 37 | 39 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |