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The differences between digital marketing analysts and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and a marketing & sales specialist. Additionally, a digital marketing analyst has an average salary of $69,456, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Digital Marketing Analyst | Marketing & Sales Specialist | |
| Yearly salary | $69,456 | $54,214 |
| Hourly rate | $33.39 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 209,292 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Digital marketing analysts and marketing & sales specialists have different pay scales, as shown below.
| Digital Marketing Analyst | Marketing & Sales Specialist | |
| Average salary | $69,456 | $54,214 |
| Salary range | Between $50,000 And $95,000 | Between $37,000 And $78,000 |
| Highest paying City | San Francisco, CA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Morgan Lewis | McKinsey & Company Inc |
| Best paying industry | Retail | Telecommunication |
There are a few differences between a digital marketing analyst and a marketing & sales specialist in terms of educational background:
| Digital Marketing Analyst | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and marketing & sales specialists' demographics:
| Digital Marketing Analyst | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |