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The differences between digital marketing analysts and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing analyst, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $69,456 average annual salary of a digital marketing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Digital Marketing Analyst | Online Marketing Manager | |
| Yearly salary | $69,456 | $96,212 |
| Hourly rate | $33.39 | $46.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 99,835 | 111,303 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Digital marketing analysts and online marketing managers have different pay scales, as shown below.
| Digital Marketing Analyst | Online Marketing Manager | |
| Average salary | $69,456 | $96,212 |
| Salary range | Between $50,000 And $95,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Morgan Lewis | Meta |
| Best paying industry | Retail | Utilities |
There are a few differences between a digital marketing analyst and an online marketing manager in terms of educational background:
| Digital Marketing Analyst | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and online marketing managers' demographics:
| Digital Marketing Analyst | Online Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |