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The differences between digital marketing analysts and pricing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and a pricing analyst. Additionally, a digital marketing analyst has an average salary of $69,456, which is higher than the $64,168 average annual salary of a pricing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a pricing analyst are pricing strategy, strong analytical, and customer service.
| Digital Marketing Analyst | Pricing Analyst | |
| Yearly salary | $69,456 | $64,168 |
| Hourly rate | $33.39 | $30.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 73,462 |
| Job satisfaction | 5 | 5 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.
Digital marketing analysts and pricing analysts have different pay scales, as shown below.
| Digital Marketing Analyst | Pricing Analyst | |
| Average salary | $69,456 | $64,168 |
| Salary range | Between $50,000 And $95,000 | Between $46,000 And $89,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Morgan Lewis | Apple |
| Best paying industry | Retail | Finance |
There are a few differences between a digital marketing analyst and a pricing analyst in terms of educational background:
| Digital Marketing Analyst | Pricing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between digital marketing analysts' and pricing analysts' demographics:
| Digital Marketing Analyst | Pricing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 53.3% Female, 46.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.0% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |