Digital marketing manager jobs in Carlisle, PA - 149 jobs
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Opinion Bureau
Digital marketing manager job in Hanover, PA
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$45k-65k yearly est. 1d ago
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Marketing Manager
McClure Company 4.2
Digital marketing manager job in Harrisburg, PA
McClure Company is seeking a MarketingManager to oversee marketing and brand promotion efforts. This position is responsible for identifying marketing strategies for the company and for developing, implementing, and executing strategic plans to generate new business leads and promote products and services.
Key Responsibilities
Develop comprehensive marketing plans and strategies aligned with business goals
Conduct market research and analyze trends to identify new marketing opportunities
Collaborate with senior management to set marketing budgets and objectives
Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.)
Coordinate with internal teams to develop compelling marketing materials
Ensure consistent brand messaging and visual identity across all marketing channels
Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts
Managedigitalmarketing efforts, including SEO/SEM, email marketing, social media, and online advertising
Utilize web analytics tools to track and improve digitalmarketing performance
Stay updated with the latest digitalmarketing trends and technologies
Use data-driven insights to optimize marketing efforts
Collaborate with the sales team to develop effective sales tools and materials
Provide support in lead generation and customer acquisition efforts
Plan and coordinate promotional events, trade shows, and conferences
Manage event logistics, marketing materials, and post-event follow-up activities
Build and maintain strong relationships with clients, partners, and key stakeholders
Other duties as assigned
Qualifications
Bachelor's degree in Marketing or related field required
Minimum 5 years of related marketing experience required
Minimum 5 years of experience creating marketing plans and strategies, preferably in a commercial construction industry
Excellent written and verbal communication skills, with the ability to create engaging content and presentations
Excellent organizational and time management skills
Proven ability to manage projects from concept to completion and work independently
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, social media platforms)
$61k-94k yearly est. 4d ago
Marketing Manager, Education
Logitech 4.0
Digital marketing manager job in Harrisburg, PA
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Travel Requirements:** + This role requires travel for internal meetings, industry conferences/trade shows (as required/needed).
**The Team and Role:**
The **MarketingManager, Education** is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations.
As a key member of the North America Logitech for Business (L4B) Marketing Team, the MarketingManager, Education will be responsible for building and executing a marketing strategy for both direct and indirect (i.e. through channel). The direct marketing strategy will be built upon the focus areas defined by leadership, leverage the content, messaging and programs received from central functions or self-generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team.
The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to-channel tactics such as enablement, training, and incentives, as well as through-channel tactics such as advertising, email, and events.
The MarketingManager, Education will present and garner buy-in for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement.
This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful MarketingManager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The MarketingManager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.
**Your Contribution:**
**Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will:
+ Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment.
+ Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives.
+ Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers.
+ Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes.
+ Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations.
+ Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners.
+ Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc.
+ Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities.
+ Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set-up, pre and post-analysis (lift & return on investment), and reporting results both internally and externally.
+ Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives.
+ Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum).
+ Bring your relationships with education-specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics.
+ Act as a subject matter expert within the broader organization regarding the needs, requirements of the Public Sector market, and how they provide benefit to Logitech.
**In addition, this role will have regional responsibility for the following programs.**
+ Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs.
**Key Qualifications:**
For consideration, you must bring the following minimum skills and behaviors to our team:
+ Demonstrated success in education marketing. Experience targeting IT decision-makers with technology and/or enterprise services is a plus.
+ Strong track record of designing, executing, and tracking performance of digitalmarketing programs and events is required.
+ Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions.
+ Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business.
+ Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required.
+ Unrelenting curiosity to learn, grow, and adapt.
+ Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region.
In addition, **preferable** skills and behaviors include:
+ Functional fluency in Customer Relationship Management tools (e.g. Salesforce), Partner Relationship Management tools (e.g. Impartner), and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred.
+ Understanding of education technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies.
+ Strong copywriting and design skills will improve agility and speed of execution in this role.
**Education:**
+ BA/BS or equivalent work experience.
**\#LI-CT1**
**\#LI-Remote**
**This position offers an annual salary of typically between $ 83K and $ 185K dependent on location and experience.** **In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.**
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at *************** for assistance and we will get back to you as soon as possible.
$83k-185k yearly 11d ago
Manager Media Sales
Delhaize America 4.6
Digital marketing manager job in Carlisle, PA
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
Sales Managers are an integral part of the team and responsible for driving revenue and partnership growth for omnichannel retail media programs. This role is centered on sales throughout the pre- and post-sales process for media and marketing partnerships. The Sales Managersmanage an existing book of business alongside an account manager, bringing in net new business, growing brand/agency partnerships and internal cross-functional management. The position requires strong interpersonal skills to manage day-to-day client communication, a strategic mindset to develop media recommendations and deliver on revenue goals.
The Sales Manager role will be positioned as a part of our growing retail media network team to coordinate sales and manage client relationships in the CPG categories across our Sponsored Product and Display Ad technology media platform. The ideal candidate should have a proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies. Past experience in ecommerce media and sponsored search are a plus. ADRM is a part of a global framework connecting with peers in our Global Ahold Delhaize Community to develop and deliver best in class retail media.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities
* Generates approximately $10+ million revenue and strive to exceed target quota
* Utilize existing networks & intelligence tools to identify & contact prospective brand and agency contacts
* Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships
* Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
* Analyze campaign performance statistics and recommend performance enhancements
* Collaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliers
* Communicate with local brand teams (Category Managers, Marketing) regarding account outreach, pipeline, messaging + SKU prioritization, URL confirmation, etc.
* Track outreach & sales activity pipeline using CRM tool (ie, Hubspot, Salesforce)
* Strategic mindset to develop media recommendations and deliver revenue goals
Qualifications
* Proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies
* Experience in ecommerce media and sponsored search
* 4+ years' experience in advertising, media sales and/or business development
* Experience in ecommerce media and sponsored search are a plus
* BA/BS degree in marketing, business or related field
Preferred Qualifications
* Owns the room (even virtually) - present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term
* Efficient time management skills - able to sustain timeline management and campaign deliverables
* Interpersonal skills to manage day-to-day client communication
* Strong understanding of CPG environment either through direct sales experience or similar exposure
* Comfortable with DSP, DMP, PMP terminology & discussion
* Ability to work in a team environment
* Post-COVID travel required to Brands/Agency offices (travel up to 10% of the time)
ME/NC/PA/SC Salary Range: $84,333-$126,500
IL/MA/MD/NY Salary Range: $96,983 - $145,475
Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions. Final compensation decisions will be made in accordance with company policies and applicable laws.
#LI-LL1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent.
Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by our values of courage, care, teamwork, integrity (and even a little humor), we are dedicated to being a great place to work.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
$97k-145.5k yearly 7d ago
Content and Brand Experiences Manager
Milton Hershey School 4.7
Digital marketing manager job in Hershey, PA
Located in Hershey, PA, Milton Hershey School (MHS) is a top-notch home and school where over 2,000 pre-K through 12th grade students from disadvantaged backgrounds are provided with an extraordinary cost-free, career-focused education. This is made possible by the generosity of Milton and Catherine Hershey, who established the school in 1909 and ensured it was fully endowed. Thanks to that foresight and generosity, the school has over 12,000 graduates and is expanding to serve more students.
We are seeking a **Content and Brand Experiences Manager** to collaboratively shape and execute a unified content and events strategy that reflects and advances the mission, values, and strategic priorities of MHS.
This position is an on-site role in Hershey, PA., and compensates between $80,899 and $108,000 plus provides an excellent benefits package, in addition to positively impacting the lives of thousands of students.
This role will plan, create, and oversee content across digital and print platforms ensuring a consistent and compelling brand voice that drives awareness, engagement, and growth. This role is also responsible for creating, managing, and overseeing the social media crisis strategy. Additionally, this position oversees the planning, execution and evaluation of major school-wide events that bring MHS's vision to life, supports the long-term strategic goals and annual themes, and fosters meaningful connections within the community.
Daily responsibilities include content strategy and planning, content creation and management, crisis communications lead, brand and messaging consistency, analytics and optimization, event strategy and planning, event execution, budgeting, supervising, and collaborating and leading.
**Qualifications**
The ideal candidate is a strategic thinker and exceptional writer with a sharp editorial eye and a passion for storytelling. They are both creative and analytical, able to work independently and collaboratively in a fast-paced, mission-driven setting. This role requires a high level of initiative, adaptability and attention to detail, along with strong organizational skills and a commitment to excellence. This is more than a job - it's a purpose-driven career. As stewards of Milton and Catherine Hershey's legacy, we seek candidates who are energized by high standards, inspired by impact, and dedicated to helping.
+ Bachelor's degree in communications, marketing, or similar major
+ 5 or more years of experience in a similar capacity including skills in social media, email marketing, internet, blogs, video, photography, graphic design, and coordinating large scale events (3,000 plus)
+ Exceptional strategic planning and organizational skills
+ Outstanding verbal, written and platform skills
+ Strong project management skills with a demonstrated ability to meet deadlines in dynamic settings
+ Proficient leader, collaborator, and influencer.
+ Must demonstrate a high degree of integrity as all MHS staff are role models for students
+ Candidates should be eager to engage with students.
**Schedule** : Full-time
**Job Type** **: Standard**
**Job Posting** **: Nov 13, 2025**
**Req ID:** 25000225
Equal Employment Opportunity Policy
Milton Hershey School does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.
$80.9k-108k yearly 60d+ ago
Performance Marketing Manager
Diamondback 4.3
Digital marketing manager job in Harrisburg, PA
About You: You have a passion for products that fuel adventure, and a drive to get them in front of the people who'll use them to their fullest. You're confident in your ability to grow a brand through data-driven performance marketing, understanding how every click, impression, and conversion contributes to the entire customer journey. You know that there are many channels and campaigns that direct-to-consumer companies should utilize to best reach their customers, and you're eager to utilize them to their fullest.
About the Job:
We're seeking a highly motivated, results-driven Performance MarketingManager to drive growth through paid marketing channels and own the advertising strategy for our expanding direct-to-consumer business. This role will be responsible for developing, executing, and optimizing campaigns across multiple platforms to drive measurable results and improve ROI. This person is comfortable with metrics such as CPC, CPA, & ROAS and leans on these as key indicators of success. You stay current on best practices and emerging trends to ensure our campaigns effectively reach, engage, and convert customers, getting DiamondBack products into the hands of adventurers everywhere.
About DiamondBack:
Reports To: Director of Brand
Principal Duties:
* Performance MarketingManagement & Strategy:
* Lead DiamondBack's performance marketing strategy to drive full-funnel growth. Developing, executing, and optimizing paid campaigns that increase traffic, awareness, and revenue.
* Own forecasting, budgeting, and performance analysis to maximize efficiency across KPIs like ROAS, CAC, and CPA.
* Collaborate cross-functionally with brand, creative, and e-commerce teams to align campaigns with product launches, promotions, and overarching brand initiatives.
* Social Media and Paid Search:
* Manage paid search and social campaigns across Google, Meta, and emerging platforms to meet performance goals and brand standards.
* Build, test, and optimize ad content, targeting, and bidding strategies to improve ROAS and audience engagement.
* Work with agencies to ensure campaigns align with KPIs and brand standards.
* Email and SMS Marketing:
* Develop and execute segmented email and SMS campaigns that align with brand standards and e-commerce goals.
* Monitor and analyze campaign performance to identify opportunities for improvement.
* Direct Mail Marketing:
* Partner with vendors and our creative team to produce high-impact direct mail campaigns targeting every stage of the funnel, from awareness to retention.
* Digital Media:
* Collaborate with agencies to manage Connected TV campaigns across platforms.
* Oversee ad creation, campaign setup, audience targeting, budgeting, bidding strategies, and goals.
* Ensure proper tracking and attribution to measure performance.
* SEO:
* Develop a SEO strategy that focuses on high-impact keywords and content gaps; analyze traffic trends to recommend and execute improvements.
* Collaborate with the digital merchandising team to create optimized landing pages and personalized site experiences.
Required Skills, Knowledge, Education, and Training:
* At least 2 years of experience in paid search and paid social advertising (at an agency or in-house team)
* Bachelor's Degree in marketing, digital media, or a related field
* Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and other paid media platforms.
* Strong understanding of bid management, targeting strategies, and campaign optimization.
* Ability to monitor performance data (CPC, CPA, ROAS) and adjust campaigns for optimal results.
* Analytical and problem-solving skills with the ability to translate data into actionable insights.
* Strong understanding of Email, SMS, Direct Mail, and SEO marketing
* High attention to detail and ability to manage multiple campaigns simultaneously.
* Solution-oriented mindset with the ability to evaluate and implement new tools or technologies.
* Proven experience working in a fast-paced, high-volume environment
* Excellent organizational, interpersonal, and communication skills
* Proficient with basic computer skills, with the ability to learn new programs quickly
Perks at DiamondBack:
* Competitive benefit offerings (Medical, Dental, Eye, Life, Short Term Disability)
* Employee Stock Ownership Program- each employee is provided with shares of company stock- we are all owners!
* Profit-Sharing
* Matched 401K Contributions
* Education reimbursement program up to $5250 annually
* Employee Cover Program: Every employee is eligible for a DiamondBack Cover
* Employee Pricing on products
* Friends and Family Discounts
* Healthy snacks provided daily
* Days of Service: Opportunity to make an impact with 3 paid days off for volunteering
* DiamondBack Gives Back: Employee directed giving- up to $2000 annually
* Casual Workplace: An easygoing environment with standing/adjustable desks
$78k-117k yearly est. 43d ago
Strategic Marketing Leader
Carlisle Companies Inc. 4.2
Digital marketing manager job in Carlisle, PA
As the Strategic Marketing Leader for Carlisle Construction Materials, you'll drive marketing strategy that fuels growth, supports sales success, and strengthens one of Carlisle's most recognized and largest brands, SynTec. This role blends strategic thinking with hands-on execution-developing data-driven campaigns, launching innovative products, and elevating customer engagement across digital and traditional channels.
You'll partner closely with Sales, and Product Management to create meaningful connections with architects, consultants, contractors, and distributors who trust Carlisle SynTec to build what matters.
What You'll Do:
* Develop and implement brand marketing strategy to support corporate growth and financial goals
* Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
* Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
* Provide product launch support and collaborate with Product Management on new product planning and commercialization
* Expectation to understand, participate in, and support company continuous improvement initiatives, with focus on developing a lean mindset.
What You Bring
* Bachelor's degree in Marketing, Communications, Business, or related field. Masters preferred.
* 10+ years of marketing experience, including 5+ years of leadership experience.
* Proven experience developing and executing brand strategies for a market-leading B2B manufacturer
* Strong collaboration and communication skills with the ability to influence at all levels.
* Proven success in digital demand generation and sales enablement.
* Working knowledge of Salesforce, Google Analytics, and standard Microsoft tools.
Working Environment
This role offers a hybrid work schedule with flexibility between remote and office settings. Occasional travel (10%) is required for customer research, industry events, and cross-functional collaboration.
Why CarlisleCarlisle Construction Materials has set the standard for innovation, performance, and sustainability in commercial roofing. Joining SynTec means being part of a company that values integrity, continuous improvement, and the people who make progress possible.
#LI-AF1
$83k-115k yearly est. 60d+ ago
Marketing Manager
Feeser's Food Distributors 3.2
Digital marketing manager job in Harrisburg, PA
Job Description
DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser's, Inc. is a family owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser's provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.
SUMMARY: The MarketingManager develops strategies and tactics to improve Feeser's sales by deploying successful marketing campaigns from ideation to execution. This includes various organic and paid acquisition channels such as print marketing, social media, e-mail marketing, pay per click marketing, and search engine optimization. The Marketing Manger's responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with our brand identity.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The strategic planning, direction, and execution of the company's marketing goals and initiatives. This would include all marketing solutions and resources necessary to support the needs of the customers and internal teams.
The execution and success of all company sales and marketing-related events, including campaigns, promotions, food shows, mini-shows, customer and industry events, and sales meetings.
Develop and maintain relationships with the supplier and broker communities to help drive teamwork and execution of strategies.
Maintain relationships with key customers and all internal departments to ensure ongoing understanding of needs.
Design a yearly marketing program for the company to include P&L and budget development.
Coordinate merchandising and purchasing to ensure the correct products are stocked to contribute to growth and the bottom line.
Administer and track all negotiated marketing contracts, including resolving any issues that might occur.
Assist in analyzing vendors with respect to overall profitability.
Produce valuable and engaging content for our website and blog that attracts and coverts our target groups.
Build strategic relationships and partner with key industry players, agencies, and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly.
Interview, hire, train and retain marketing staff.
SKILLS REQUIRED:
Excellent customer service, interpersonal, communication, and mentoring skills.
Must be able to develop, communicate, and implement plans and to set and define goals.
Must have industry and segment knowledge and be able to interpret data.
Must have good time management, administration, and organizational skills.
Must have the ability to build relationships, network, and execute business practices.
Ability to develop solutions to problems by using ingenuity and innovation.
Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
Solid knowledge of website analytics tools (e.g., Good, Analytics, WebTrends).
Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
A sense of aesthetics and a love for excellent copy.
Up to date with the latest trends and best practices in online marketing and measurement.
Ability to work unpredictable hours, including some evenings and weekends.
Excellent communication and decision-making skills.
Familiarity with online content marketing and social media development strategies.
Excellent written and verbal communication skills.
Proven experience developing marketing plans and campaigns.
Strong project management, multi-tasking, and decision-making skills.
Metrics-driven marketing mind with an eye for creativity.
Experience with marketing automation and CRM tools.
Strong event planning and cross-departmental collaboration skills.
Manage and promote vendor rebate and allowance programs, working closely with Purchasing and Sales.
QUALIFICATIONS AND EXPERINCE:
A bachelor's degree in marketing, Business Administration, Communications, or a related field.
10+ years in marketing and promotion. Prior experience in food distributor marketing is preferred but not required.
Experience managing vendor-driven marketing programs and trade programs.
PHYSICAL REQUIREMENTS:
Remaining in a stationary position, often standing or sitting for prolonged periods.
Moving about accomplishing tasks or moving from one worksite to another.
Communicating with others to exchange information.
Repeating motions that may include the wrists, hands, and/or fingers.
Noisy environments.
Ability to physically stand, bend, squat, and lift equipment up to 20 pounds.
Must possess visual acuity, i.e., close, distance, and color vision, depth perception, and the ability to adjust.
Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.
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$76k-115k yearly est. 15d ago
Marketing Manager
Heritage Cutter
Digital marketing manager job in Millersburg, PA
Job DescriptionSalary:
Heritage Cutter is a middle-market, American manufacturer of industrial cutting tools. We are home to some of the longest-standing and best recognized brands in the industry. Data Flute designs, manufactures and sells high-performance, application-specific, solid-carbide, end mills and other round tools. Brubaker Tool offers high performance taps and threading products, general purpose taps and end mills. Weldon Tool makes and sells high speed steel end mills, cobalt end mills, carbide end mills and many specialty items. Decatur Diamond is home to one of the broadest selection of diamond-based cutting tools in the market. This includes, but is not limited to, milling cutters and face mills, PCD cartridges, PCD inserts, fixed pocket PDC tooling and complex, integrated shank PCD tools.
This position will require travel to all locations, Millersburg, PA, Pittsfield, MA and Decatur, IN as necessary.
The marketingmanager will be responsible for working with product managers, IT and senior management across all brands and products. Duties include but are not limited to:
Content and layout for product catalogs, both print and electronic
Content and layout for flyers and promotional publications, both print and electronic
Product launch, marketing support/materials and promotional items.
Working with brand managers along with IT and outside providers for website
Layout
Content
Updates and currency
Content and layout for social media, including but not limited to YouTube, LinkedIn, Twitter, etc.
Content and layout for any industry print advertising
Content and layout for technical articles in trade publications
The ideal candidate will possess
Experience in technical, industrial marketing, ideally, but not necessarily in the cutting tool industry
Strong industry knowledge and expertise
The ability to work across functional areas
Good creative skills
Website knowledge. Content based, with some technical underpinning
A passion for the industrial sector and for continuous improvement
$74k-112k yearly est. 7d ago
Performance Marketing Manager
Diamondback Covers
Digital marketing manager job in Harrisburg, PA
About You:
You have a passion for products that fuel adventure, and a drive to get them in front of the people who'll use them to their fullest. You're confident in your ability to grow a brand through data-driven performance marketing, understanding how every click, impression, and conversion contributes to the entire customer journey. You know that there are many channels and campaigns that direct-to-consumer companies should utilize to best reach their customers, and you're eager to utilize them to their fullest.
About the Job:
We're seeking a highly motivated, results-driven Performance MarketingManager to drive growth through paid marketing channels and own the advertising strategy for our expanding direct-to-consumer business. This role will be responsible for developing, executing, and optimizing campaigns across multiple platforms to drive measurable results and improve ROI. This person is comfortable with metrics such as CPC, CPA, & ROAS and leans on these as key indicators of success. You stay current on best practices and emerging trends to ensure our campaigns effectively reach, engage, and convert customers, getting DiamondBack products into the hands of adventurers everywhere.
About DiamondBack:
Reports To: Director of Brand
Principal Duties:
Performance MarketingManagement & Strategy:
Lead DiamondBack's performance marketing strategy to drive full-funnel growth. Developing, executing, and optimizing paid campaigns that increase traffic, awareness, and revenue.
Own forecasting, budgeting, and performance analysis to maximize efficiency across KPIs like ROAS, CAC, and CPA.
Collaborate cross-functionally with brand, creative, and e-commerce teams to align campaigns with product launches, promotions, and overarching brand initiatives.
Social Media and Paid Search:
Manage paid search and social campaigns across Google, Meta, and emerging platforms to meet performance goals and brand standards.
Build, test, and optimize ad content, targeting, and bidding strategies to improve ROAS and audience engagement.
Work with agencies to ensure campaigns align with KPIs and brand standards.
Email and SMS Marketing:
Develop and execute segmented email and SMS campaigns that align with brand standards and e-commerce goals.
Monitor and analyze campaign performance to identify opportunities for improvement.
Direct Mail Marketing:
Partner with vendors and our creative team to produce high-impact direct mail campaigns targeting every stage of the funnel, from awareness to retention.
Digital Media:
Collaborate with agencies to manage Connected TV campaigns across platforms.
Oversee ad creation, campaign setup, audience targeting, budgeting, bidding strategies, and goals.
Ensure proper tracking and attribution to measure performance.
SEO:
Develop a SEO strategy that focuses on high-impact keywords and content gaps; analyze traffic trends to recommend and execute improvements.
Collaborate with the digital merchandising team to create optimized landing pages and personalized site experiences.
Required Skills, Knowledge, Education, and Training:
At least 2 years of experience in paid search and paid social advertising (at an agency or in-house team)
Bachelor's Degree in marketing, digital media, or a related field
Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and other paid media platforms.
Strong understanding of bid management, targeting strategies, and campaign optimization.
Ability to monitor performance data (CPC, CPA, ROAS) and adjust campaigns for optimal results.
Analytical and problem-solving skills with the ability to translate data into actionable insights.
Strong understanding of Email, SMS, Direct Mail, and SEO marketing
High attention to detail and ability to manage multiple campaigns simultaneously.
Solution-oriented mindset with the ability to evaluate and implement new tools or technologies.
Proven experience working in a fast-paced, high-volume environment
Excellent organizational, interpersonal, and communication skills
Proficient with basic computer skills, with the ability to learn new programs quickly
Perks at DiamondBack:
Competitive benefit offerings (Medical, Dental, Eye, Life, Short Term Disability)
Employee Stock Ownership Program- each employee is provided with shares of company stock- we are all owners!
Profit-Sharing
Matched 401K Contributions
Education reimbursement program up to $5250 annually
Employee Cover Program: Every employee is eligible for a DiamondBack Cover
Employee Pricing on products
Friends and Family Discounts
Healthy snacks provided daily
Days of Service: Opportunity to make an impact with 3 paid days off for volunteering
DiamondBack Gives Back: Employee directed giving- up to $2000 annually
Casual Workplace: An easygoing environment with standing/adjustable desks
$74k-112k yearly est. Auto-Apply 41d ago
Marketing Manager, Specialty Physician Practices
Cardinal Health 4.4
Digital marketing manager job in Harrisburg, PA
**What Product or Services Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
**Job summary**
Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers' needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently.
The MarketingManager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. MarketingManager, Specialty Physician Practices.
**Responsibilities**
+ With leadership and strategic oversight from the Sr. MarketingManager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share
+ Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts
+ Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns
+ Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI
+ Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events
+ Executes the promotional plan and onsite branding for hosted member events
+ Manages customer-facing e-newsletters across Rheumatology and Gastroenterology
+ Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification
+ Supports the development of sales enablement resources and promotional content aligned to the customer buying journey
+ Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts
+ Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health
**Qualifications**
+ Bachelor's degree in Marketing, Communications or related field, preferred
+ 4-8 years' experience in related field, experience in B2B healthcare is strongly preferred
+ Prior experience with downstream marketing and lead generation activities
+ Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel
+ Excellent communication, presentation and writing skills; Is highly detail oriented
+ Demonstrated time management, project management and marketing experience
+ Ability to work in a highly matrixed organization and effectively collaborate with others
+ Ability to work in a fast-paced, deadline-driven environment
+ Ability to prioritize and balance multiple initiatives at once
+ Demonstrates logical decision making and executive presence in a business environment
+ Ability to understand market trends and competitive positioning
+ Ability/willingness to travel up to 20% (domestic)
**What is expected of you and others at this level**
+ Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business.
+ Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels.
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects.
+ Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots.
+ Comfortable trying new things and uses past experiences and feedback to continuously improve future performance.
+ Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives.
+ Works independently on complex projects of large scope and may receive general guidance/oversight on new projects.
**Anticipated salary range:** $80,900 - $103,950
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 02/08/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
$80.9k-104k yearly 12d ago
Assistant Marketing Manager - Entry Level
Valley Surge Marketing
Digital marketing manager job in Harrisburg, PA
One of the fastest growing industries across the country. We alleviate some of the work from Fortune 100 and 500 Companies by aiding in all aspects of their retail marketing to expand their business development locally. All representatives are cross-trained in marketing and sales through events, promotions, product launches and demonstrations. Valley Surge Marketing Group's focus is to grow the territory and promote representatives from within to aid in the territory management and training of future business partners.
Job Description
VSM envelopes the leading Marketing, Advertising, and Sales firms in the Harrisburg, PA area. We are currently looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele to be considered for our management training program.
With recent expansion and growth, we are in need of individuals who posses strong leadership abilities to help oversee more campaigns to insure growth and success within our company. We are willing to invest our time into training qualified candidates from the ground up to take on great leadership and management roles. Through our management training program, we can cross train and develop those individuals into that role in the marketing and promotions we do for our clients' products and services.
PHASES OF OUR MARKETINGMANAGEMENT TRAINING PROGRAM
:
·
Customer Service:
client representative, brand management, direct field marketing, retail customer service
·
Leadership & Team Building:
relationship management with retailer, interviewing, hiring and on-boarding process, training, team management, social media
·
Management Training:
financial, administrative, operational, full recruiting cycle
Qualifications
Primary Duties of the Entry Level MarketingManager:
· Impacts sales results by developing, supporting and executing field marketing and segment activities.
· Executes Marketing campaigns and Plans Events depending on expertise.
· Works with appropriate clients to support campaigns.
· Works with various corporate/field marketingmanagers to determine appropriate customized programs and strategies for various market segments.
· Provides coordination and project management to ensure event success.
· Once the management capacity is reached, may also attend these events as required.
· Monitors use of existing sales tools.
· Provides input on requirements for additional tools.
· Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience.
· Advises on new ideas to generate revenue for various clientele
Additional Information
All your information will be kept confidential according to EEO guidelines.
$74k-110k yearly est. 1d ago
Product Marketing Manager - Power BU
Amphenol Communication Solutions 4.5
Digital marketing manager job in Valley Green, PA
Amphenol is one of the world's largest providers of high-technology interconnections, sensors, and antenna solutions. Our products Enable the Electronics Revolution across virtually every end market, including Automotive, Broadband Communications, Commercial Aerospace, Defense, Industrial, Information
Technology, and Data Communications.
Amphenol's decentralized structure fosters a culture of autonomy, innovation,
and entrepreneurship.
The Power Solutions Group, a business unit of Amphenol, is a global leader in
electrical connectors and cable solutions for the Telecom/DataCom market,
serving customers in Storage, Servers, and Networks. We are seeking a dynamic,
customer-focused Product Marketing & Business Development Manager to drive sales
growth, strengthen customer relationships, and expand market share in the U.S.
(preferably in California or Texas). This role reports directly to the North
American Regional Product MarketingManager.
Key Responsibilities
Drive Business Growth: Identify, pursue, and secure new business
opportunities in the Telecom/DataCom market. Develop and execute growth
strategies to expand Amphenol's presence with key OEM and ODM customers.
Customer Engagement: Build and maintain strong relationships with customers
to understand their needs, technical requirements, and business challenges.
Serve as the primary point of contact to ensure exceptional customer experience
and satisfaction.
Sales Enablement: Partner closely with global and regional sales teams to
define competitive positioning, pricing strategies, and go-to-market plans that
win new designs and grow revenue at key accounts.
Pipeline Management: Lead the business development funnel from lead
generation to closure. Collaborate with sales and product teams to align actions
required to convert opportunities into long-term partnerships.
Market Intelligence: Analyze market trends, customer feedback, and
competitor activities to identify emerging opportunities and threats. Provide
strategic recommendations to guide business and sales initiatives.
Revenue & Forecasting: Support monthly and quarterly revenue targets,
providing accurate forecasts and business analyses.
Cross-Functional Collaboration: Act as a liaison between customers and
internal teams (Sales, Engineering, Operations, and Quality) to ensure seamless
communication, timely delivery, and product alignment with customer needs.
Customer Advocacy: Champion the customer's voice internally to drive
continuous improvement in product performance, quality, and service.
Ideal Candidate Profile
Proven experience in sales, business development, or product marketing
within the Telecom/DataCom or electronics components industry.
Strong technical understanding of power connectors, cables, or related
interconnect solutions.
Excellent communication, negotiation, and presentation skills.
Ability to translate complex technical information into clear customer value
propositions.
Self-motivated, strategic thinker with a results-driven mindset.
Willingness to travel domestically and internationally as required.
Qualifications:
Bachelor's degree in business, Marketing, Engineering, or related field.
5+ years of experience in sales, business development, or product marketing
in Telecom/DataCom or electronics.
Strong technical understanding of power connectors, cables, or interconnect
solutions.
Proven ability to drive new business, support revenue growth, and manage
customer relationships.
Skilled in market analysis, competitive insights, and translating technical
needs into customer value.
Strong communication, presentation, and stakeholder-management abilities.
Self-motivated, strategic, and effective in fast-paced environments.
Willingness to travel as needed.
$99k-129k yearly est. 1d ago
Automotive Digital Brand and Sales Strategist
Buchanan Auto Stores
Digital marketing manager job in Waynesboro, PA
Job Description
We're looking for a few passionate and innovative Automotive Digital Branding and Sales Strategist to join our team. This role combines the excitement of automotive sales with the dynamic world of digital branding. You'll not only sell vehicles but also build your personal brand as a trusted automotive expert by leveraging social media and other digital platforms. . . WHILE GETTING PAID TO DO SO!!!!
As part of our team, you'll have the freedom to showcase your personality, engage with your audience, and grow your customer base online while delivering exceptional in-person and digital experiences to every client.
We will show you how to leverage your content to maximize your earning potentials on social media along with your salary plus commissions!
Key Responsibilities:
Sales Excellence
• Build strong relationships with customers by understanding their needs and providing tailored solutions.
• Guide customers through the sales process, from initial consultation to final purchase.
• Stay informed about the latest vehicle models, features, and promotions to provide expert advice.
Digital Strategy & Personal Branding
• Develop and execute a personalized social media strategy to build your brand as an automotive expert.
• Create engaging content, such as videos, posts, and live streams, to showcase vehicles, share industry insights, and connect with your audience.
• Actively engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor social media analytics to refine strategies and grow your digital presence.
Collaboration & Innovation
• Work closely with the marketing team to align personal branding efforts with dealership goals.
• Stay current with trends in digitalmarketing, automotive technology, and social media platforms.
• Share best practices and innovative ideas to enhance the team's overall digital and sales strategies.
Qualifications:
• Proven experience in automotive sales or a related customer-facing role.
• Strong understanding of social media platforms (e.g., Facebook, Instagram, TikTok, YouTube, LinkedIn) and content creation.
• Excellent communication, interpersonal, and storytelling skills.
• Tech-savvy with the ability to quickly learn dealership CRM tools and digital platforms.
• Highly self-motivated, goal-oriented, and creative.
• A valid driver's license and clean driving record.
What We Offer:
• Competitive base salary plus performance-based commission.
• Comprehensive training in sales and digital branding strategies.
• Access to state-of-the-art tools and resources for content creation.
• A supportive team environment that encourages creativity and innovation.
• Career growth opportunities in both sales and digitalmarketing.
Why Join Us?
We're not just selling cars; we're transforming how customers experience the automotive world. As an Automotive Digital Strategist, you'll have the opportunity to make an impact by building meaningful relationships with your customers and creating a dynamic personal brand that sets you apart.
Ready to accelerate your career? Apply today and let's drive success together!
$90k-127k yearly est. 26d ago
Global Marketing Manager - Alternative Fuels
Vontier
Digital marketing manager job in Harrisburg, PA
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global MarketingManager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digitalmarketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'DigitalMarketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**DigitalMarketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier DigitalMarketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in DigitalMarketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digitalmarketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
$85k-120k yearly 42d ago
Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing manager job in Harrisburg, PA
Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
$45k-66k yearly est. 1d ago
Content and Brand Experiences Manager
Milton Hershey School 4.7
Digital marketing manager job in Hershey, PA
Located in Hershey, PA, Milton Hershey School (MHS) is a top-notch home and school where over 2,000 pre-K through 12th grade students from disadvantaged backgrounds are provided with an extraordinary cost-free, career-focused education. This is made possible by the generosity of Milton and Catherine Hershey, who established the school in 1909 and ensured it was fully endowed. Thanks to that foresight and generosity, the school has over 12,000 graduates and is expanding to serve more students.
We are seeking a Content and Brand Experiences Manager to collaboratively shape and execute a unified content and events strategy that reflects and advances the mission, values, and strategic priorities of MHS.
This position is an on-site role in Hershey, PA., and compensates between $80,899 and $108,000 plus provides an excellent benefits package, in addition to positively impacting the lives of thousands of students.
This role will plan, create, and oversee content across digital and print platforms ensuring a consistent and compelling brand voice that drives awareness, engagement, and growth. This role is also responsible for creating, managing, and overseeing the social media crisis strategy. Additionally, this position oversees the planning, execution and evaluation of major school-wide events that bring MHS's vision to life, supports the long-term strategic goals and annual themes, and fosters meaningful connections within the community.
Daily responsibilities include content strategy and planning, content creation and management, crisis communications lead, brand and messaging consistency, analytics and optimization, event strategy and planning, event execution, budgeting, supervising, and collaborating and leading.
The ideal candidate is a strategic thinker and exceptional writer with a sharp editorial eye and a passion for storytelling. They are both creative and analytical, able to work independently and collaboratively in a fast-paced, mission-driven setting. This role requires a high level of initiative, adaptability and attention to detail, along with strong organizational skills and a commitment to excellence. This is more than a job - it's a purpose-driven career. As stewards of Milton and Catherine Hershey's legacy, we seek candidates who are energized by high standards, inspired by impact, and dedicated to helping.
* Bachelor's degree in communications, marketing, or similar major
* 5 or more years of experience in a similar capacity including skills in social media, email marketing, internet, blogs, video, photography, graphic design, and coordinating large scale events (3,000 plus)
* Exceptional strategic planning and organizational skills
* Outstanding verbal, written and platform skills
* Strong project management skills with a demonstrated ability to meet deadlines in dynamic settings
* Proficient leader, collaborator, and influencer.
* Must demonstrate a high degree of integrity as all MHS staff are role models for students
* Candidates should be eager to engage with students.
$80.9k-108k yearly 60d+ ago
Marketing Manager
Feeser's Food Distributors 3.2
Digital marketing manager job in Harrisburg, PA
DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser's, Inc. is a family owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser's provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.
SUMMARY: The MarketingManager develops strategies and tactics to improve Feeser's sales by deploying successful marketing campaigns from ideation to execution. This includes various organic and paid acquisition channels such as print marketing, social media, e-mail marketing, pay per click marketing, and search engine optimization. The Marketing Manger's responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with our brand identity.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The strategic planning, direction, and execution of the company's marketing goals and initiatives. This would include all marketing solutions and resources necessary to support the needs of the customers and internal teams.
The execution and success of all company sales and marketing-related events, including campaigns, promotions, food shows, mini-shows, customer and industry events, and sales meetings.
Develop and maintain relationships with the supplier and broker communities to help drive teamwork and execution of strategies.
Maintain relationships with key customers and all internal departments to ensure ongoing understanding of needs.
Design a yearly marketing program for the company to include P&L and budget development.
Coordinate merchandising and purchasing to ensure the correct products are stocked to contribute to growth and the bottom line.
Administer and track all negotiated marketing contracts, including resolving any issues that might occur.
Assist in analyzing vendors with respect to overall profitability.
Produce valuable and engaging content for our website and blog that attracts and coverts our target groups.
Build strategic relationships and partner with key industry players, agencies, and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly.
Interview, hire, train and retain marketing staff.
SKILLS REQUIRED:
Excellent customer service, interpersonal, communication, and mentoring skills.
Must be able to develop, communicate, and implement plans and to set and define goals.
Must have industry and segment knowledge and be able to interpret data.
Must have good time management, administration, and organizational skills.
Must have the ability to build relationships, network, and execute business practices.
Ability to develop solutions to problems by using ingenuity and innovation.
Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
Solid knowledge of website analytics tools (e.g., Good, Analytics, WebTrends).
Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
A sense of aesthetics and a love for excellent copy.
Up to date with the latest trends and best practices in online marketing and measurement.
Ability to work unpredictable hours, including some evenings and weekends.
Excellent communication and decision-making skills.
Familiarity with online content marketing and social media development strategies.
Excellent written and verbal communication skills.
Proven experience developing marketing plans and campaigns.
Strong project management, multi-tasking, and decision-making skills.
Metrics-driven marketing mind with an eye for creativity.
Experience with marketing automation and CRM tools.
Strong event planning and cross-departmental collaboration skills.
Manage and promote vendor rebate and allowance programs, working closely with Purchasing and Sales.
QUALIFICATIONS AND EXPERINCE:
A bachelor's degree in marketing, Business Administration, Communications, or a related field.
10+ years in marketing and promotion. Prior experience in food distributor marketing is preferred but not required.
Experience managing vendor-driven marketing programs and trade programs.
PHYSICAL REQUIREMENTS:
Remaining in a stationary position, often standing or sitting for prolonged periods.
Moving about accomplishing tasks or moving from one worksite to another.
Communicating with others to exchange information.
Repeating motions that may include the wrists, hands, and/or fingers.
Noisy environments.
Ability to physically stand, bend, squat, and lift equipment up to 20 pounds.
Must possess visual acuity, i.e., close, distance, and color vision, depth perception, and the ability to adjust.
Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.
$76k-115k yearly est. Auto-Apply 60d+ ago
Assistant Marketing Manager - Entry Level
Valley Surge Marketing
Digital marketing manager job in Harrisburg, PA
One of the fastest growing industries across the country. We alleviate some of the work from Fortune 100 and 500 Companies by aiding in all aspects of their retail marketing to expand their business development locally. All representatives are cross-trained in marketing and sales through events, promotions, product launches and demonstrations. Valley Surge Marketing Group's focus is to grow the territory and promote representatives from within to aid in the territory management and training of future business partners.
Job Description
VSM envelopes the leading Marketing, Advertising, and Sales firms in the Harrisburg, PA area. We are currently looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele to be considered for our management training program.
With recent expansion and growth, we are in need of individuals who posses strong leadership abilities to help oversee more campaigns to insure growth and success within our company. We are willing to invest our time into training qualified candidates from the ground up to take on great leadership and management roles. Through our management training program, we can cross train and develop those individuals into that role in the marketing and promotions we do for our clients' products and services.
PHASES OF OUR MARKETINGMANAGEMENT TRAINING PROGRAM
:
· Customer Service: client representative, brand management, direct field marketing, retail customer service
· Leadership & Team Building: relationship management with retailer, interviewing, hiring and on-boarding process, training, team management, social media
· Management Training: financial, administrative, operational, full recruiting cycle
Qualifications
Primary Duties of the Entry Level MarketingManager:
· Impacts sales results by developing, supporting and executing field marketing and segment activities.
· Executes Marketing campaigns and Plans Events depending on expertise.
· Works with appropriate clients to support campaigns.
· Works with various corporate/field marketingmanagers to determine appropriate customized programs and strategies for various market segments.
· Provides coordination and project management to ensure event success.
· Once the management capacity is reached, may also attend these events as required.
· Monitors use of existing sales tools.
· Provides input on requirements for additional tools.
· Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience.
· Advises on new ideas to generate revenue for various clientele
Additional Information
All your information will be kept confidential according to EEO guidelines.
$74k-110k yearly est. 60d+ ago
Sr. Manager, US Medical Products and Distribution Marketing, Solutions & Services
Cardinal Health 4.4
Digital marketing manager job in Harrisburg, PA
_This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services.
Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.
**_Job Summary_**
The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business.
**_Responsibilities_**
Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Senior manager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following:
Team management and development
+ Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges.
+ Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback.
+ Establish and track key performance indicators (KPIs) to measure team success and development.
Financials and Performance Metrics
+ Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics
+ Regular report-outs to management with insights and recommended actions to exceed financial commitments.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Product Marketing and GTM Strategies
+ Develop compelling product positioning and messaging that differentiates the product in the market.
+ Create value propositions that resonate with target customer segments.
+ Plan and execute go-to-market strategies for new product launches, including timelines and messaging,
+ Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch
+ Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments.
+ Develop and execute marketing strategies. Create value propositions that resonate with target customer segments
+ Developing pricing, product, and solution positioning strategies to optimize revenue and profitability.
+ Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives.
+ Identify and access potential new opportunities to expand market reach through product roadmap
+ Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts
+ Travels with field sales to provide support and help defend and grow business with key customers.
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified.
+ Ensures that marketing strategies are effectively executed at the channel level
+ Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis
+ Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively.
+ Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD
Sales Enablement
+ Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively
+ Continued collaboration with the sales and solutions team to gather insights to refine messaging and product.
**_Qualifications_**
+ Bachelor's degree from an accredited university preferred; an MBA is preferred
+ 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred
+ Previous people management experience preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Ability to influence cross-functional teams without formal authority
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible.
_**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
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How much does a digital marketing manager earn in Carlisle, PA?
The average digital marketing manager in Carlisle, PA earns between $70,000 and $142,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Carlisle, PA