Digital marketing manager jobs in Ledyard, CT - 360 jobs
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Online Marketing Manager
Media Executive
Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing manager job in Norwich, CT
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$52k-74k yearly est. 1d ago
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Marketing Manager
Quick Fitting Holding Company, LLC
Digital marketing manager job in East Providence, RI
About QuickFitting
QuickFitting designs and manufactures innovative plumbing fittings that save time and increase reliability for professional plumbers and mechanical contractors. Our patented technologies make installations faster, cleaner, and safer-bringing real efficiency to the job site.
We're a growing, entrepreneurial company with a powerful story to tell. We're looking for a marketing leader who can elevate our brand, build awareness in the plumbing and mechanical trades, and drive sell-through with key distributors and customers such as Grainger and HD Supply.
Position Overview
The MarketingManager will lead marketing activities to increase brand awareness, generate demand, and support sales growth. This person will managemarketing campaigns, sales collateral, digital content, and trade promotions that strengthen QuickFitting's position with professional users, distributors, and channel partners.
You'll wear multiple hats-strategist, storyteller, and doer-and play a key role in shaping how the market sees and experiences QuickFitting.
Key Responsibilities
Brand Awareness & Demand Generation
Develop and execute integrated marketing campaigns that build awareness of QuickFitting's products among plumbers, contractors, and distributors.
Manage website content, social media, digital ads, and SEO to increase visibility and inbound interest.
· Create product and brand messaging that clearly communicates QuickFitting's differentiation and value.
Identify trade shows, sponsorships, and partnerships that elevate brand visibility within the plumbing/mechanical industry.
· Monitor market trends, competitor activities, and customer insights to identify opportunities and inform marketing strategy.
· Ensure brand consistency across all customer touchpoints, marketing materials, and communication channels.
Sales & Channel Support
Develop sales tools, presentations, and training materials to support internal sales managers and reps.
Create co-branded marketing programs and promotions for major customers (e.g., Grainger, HD Supply, Ace).
Work with the sales team to develop marketing initiatives that increase sell-through at distributor and retail locations.
Assist in retail line reviews and customer meetings by preparing powerpoint decks, creative assets, and messaging to strengthen customer relationships and drive sell-through
Support new product launches with coordinated campaigns, press releases, and promotions.
· Support new product development projects through the stage gate process, being the voice of the consumer and customer to the cross functional team.
· Lead the strategy, planning, and execution of tradeshows and industry events - including booth design, logistics, pre- and post-show marketing, and lead follow-up - to maximize brand visibility and ROI.
Content & Communications
Leverage CRM analytics to identify trends, segment audiences, and provide actionable insights that inform marketing strategy.
· Know the consumer and customer inside and out, and can translate their needs to the internal team.
· Oversee development of marketing assets: brochures, spec sheets, videos, case studies, and email campaigns.
· Support the lifecycle of the portfolio, including tasks associated with discontinuing product (ex. Customer communication, updating collateral, etc.).
· Manage QuickFitting's online presence-including social channels, trade media, and influencer relationships.
Write and edit copy for website, digital ads, and trade publications.
Track and report key marketing metrics and ROI.
· Managedigitalmarketing tools and automation platforms to optimize lead nurturing, campaign performance, and customer engagement.
· Support development of annual budgets and marketing plans.
· Perform other related duties and projects as assigned to support the overall success of the marketing department and company goals.
Qualifications
5+ years of marketing experience, ideally in B2B manufacturing, building products, or trade-oriented industries.
Experience working with channel/distributor marketing or co-op programs.
Strong project management skills and the ability to execute with limited resources.
Excellent written and verbal communication skills.
Hands-on experience with digitalmarketing tools (e.g., HubSpot, Google Ads, LinkedIn, Canva, or similar).
Creative, analytical, and collaborative mindset.
Success in This Role Looks Like
Increased market awareness and visibility of the QuickFitting brand among professional users.
Improved engagement and sell-through at Grainger, HD Supply, and other key customers.
Professional, consistent marketing presence that supports the sales team and attracts new customers.
Measurable growth in inbound leads and marketing-generated opportunities.
Why Join QuickFitting
Be part of a small, agile team where your ideas make an immediate impact.
Help shape the marketing direction of a company with patented, innovative products.
Competitive salary, bonus potential, and opportunity for growth as the company expands.
$82k-123k yearly est. 18h ago
Marketing Project Manager
Sunrise Systems, Inc. 4.2
Digital marketing manager job in Hartford, CT
Associate Project Manager and help drive the successful execution of marketing initiatives across multiple business units!
Manage fast-paced, low-to-medium complexity marketing projects.
Maintain project timelines, tasks, and approvals using Workfront.
Collaborate with internal teams to ensure smooth execution.
Support senior PMs and help identify roadblocks and solutions.
Coordinate meetings and maintain project documentation.
Required skills:
1+ year of project management experience (marketing/advertising preferred).
Strong organizational and communication skills.
A proactive, solution-oriented mindset.
Familiarity with project management tools (Workfront is a plus).
High school diploma required; bachelor's degree preferred.
$87k-116k yearly est. 3d ago
Director of Marketing and Growth
KLR Executive Search Group LLC 4.2
Digital marketing manager job in Seekonk, MA
KLR Executive Search Group is proud to partner with Moss Home Solutions, one of the fastest-growing real estate investment platforms in the Northeast. As the company continues to scale, Moss Home Solutions is hiring a Director of Marketing & Growth to own and scale its inbound demand engine and performance marketing function.
This role functions as Head of Growth, with full ownership of demand generation, lead strategy, and performance marketing across digital and offline channels. Reporting directly to senior leadership, this position carries direct accountability for how marketing drives revenue, sales performance, and profitable growth.
This is not a brand or communications role. It is designed for a hands-on, performance-driven growth leader who thrives in fast-moving, founder-led environments and is motivated by ownership, accountability, and measurable results.
Key Responsibilities:
Own the end-to-end inbound demand generation strategy across all channels.
Develop and execute performance marketing campaigns that drive qualified leads at an efficient cost.
Manage and optimize multi-channel spend across digital, paid social, PPC, TV, radio, and emerging platforms.
Operate with fluency in CPL, ROAS, payback periods, and marginal returns.
Build live dashboards and reporting to track performance and inform weekly decision-making.
Continuously test, measure, and refine campaigns to maximize ROI.
Partner closely with sales leadership to align messaging, targeting, and lead quality.
Own messaging and creative direction with a performance-first mindset.
Qualifications:
7+ years of experience in growth, demand generation, or performance marketing roles.
Proven track record driving profitable inbound lead generation at scale.
Experience managing six-figure+ monthly marketing budgets.
Deep understanding of multi-channel inbound and performance marketing strategies.
Strong analytical and financial mindset with comfort owning lead-generation P&L.
Hands-on operator who enjoys being close to execution.
Experience in real estate, home services, or competitive lead markets is a plus.
Compensation & Benefits:
Base salary range of $170,000-$190,000.
Bonus opportunity of up to 20%, tied directly to performance and growth outcomes.
Comprehensive benefits package.
In-person leadership role based in Seekonk, MA.
$170k-190k yearly 18h ago
Digital Marketing Specialist
Fresenius Kabi USA, LLC 4.7
Digital marketing manager job in Providence, RI
Job SummaryThe DigitalMarketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digitalmarketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives.
*Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams.
This position is unable to offer sponsorship either now or in the future
Base Salary Range: $80,000-85,000
Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.Responsibilities
Design and execute integrated digitalmarketing campaigns to assist commercial business in the digital space.
Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digitalmarketing activities.
Managedigital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
Implement ongoing web optimization techniques to improve web performance.
Job Requirements
Bachelor's degree required.
3+ years of digitalmarketing experience with a focus on digital campaign management, analytics, and optimization.
Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
Proficient with Microsoft Office Suite of software.
Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams
Additional Information
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.
Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
$80k-85k yearly 1d ago
Global Trade Manager - Export
Henkel 4.7
Digital marketing manager job in Rocky Hill, CT
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil , ‘all , Loctite , Snuggle , and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
Be part of a team of highly motivated specialists in different regions that work together to further develop and communicate the Trade management program for Henkel
Manage projects in support of trade management and digital development
Monitor regulatory changes, adjust procedures and advise appropriate parties of changes
Support development & maintenance of training programs for business partners
Further develop relationships with internal and external legal counsel, internal stakeholders and external agencies
Represent Trade in strategic projects with cross-functional and cross-regional teams
Opportunity to grow professionally and personally in a truly global organization
Key Responsibilities:
Perform international trade license management.
Run compliance reports to determine areas of improvement or savings opportunities.
Compile, draft, disseminate and publish communications such as guidance documents, policies, and procedures.
Plan and execute training events and develop related tools/resources. This may include training on the U.S. export and/or import laws, regulations, and compliance requirements.
Assist and support the Senior Manager and Director, as required, to implement the company's International Trade Compliance program.
Additionally, you are detail-oriented with excellent interpersonal skills and the ability to work independently and collaboratively in groups, including with remote clients, and to prioritize and manage projects
Support all other activities within the Global Trade Department as required
What makes you a good fit
Bachelor's degree in supply chain, Logistics or International Trade or equivalent
5+ years of relevant trade and customs management experience within a global manufacturer
Strong knowledge and Understanding of US Government export laws, regulations, and compliance requirements under the International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR), and other international trade regulations.
SAP GTS knowledge a plus
Strong Communication Skills
An interest for digital developments in the field of Trade & Customs
Strong analytical skills and a strategic mindset, experience with project management
Good time management, results oriented, can-do attitude
Proven ability to work in a culturally diverse environment
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $100,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
$100k-120k yearly 2d ago
Digital Marketing Strategist
Care New England Health System 4.4
Digital marketing manager job in Providence, RI
The Digital Strategist develops, implements, and managesdigitalmarketing strategies to enhance the visibility, reputation, and engagement of Care New England across all digital platforms. This role supports CNE and its Operating Units by optimizing digital presence to drive patient acquisition, retention, and brand awareness.
Youll collaborate with internal teams and external partners to ensure a consistent, data-driven, and impactful digital experience for our audiences.
Duties and Responsibilities:
Develop and execute comprehensive digitalmarketing strategies that align with organizational goals.
Manage SEO, SEM, email, and paid media campaigns to maximize reach and engagement.
Leverage analytics and reporting tools to assess campaign performance and identify optimization opportunities.
Collaborate with content creators, designers, and developers to ensure seamless campaign execution.
Implement A/B testing and use performance data to guide decision-making.
Provide expertise on email and SMS marketing, segmentation, and personalization.
Partner with cross-functional teams to ensure consistent messaging and branding across all digital channels.
Stay up to date on digital health trends, emerging platforms, and evolving technologies.
Present data-driven insights and recommendations to leadership and stakeholders.
Mentor junior team members and foster a collaborative, innovative marketing environment.
Requirements:
Bachelors degree in Marketing, Communications, Digital Media, or a related field.
Minimum of 5 years of experience in digitalmarketing or digital strategy (healthcare or regulated industry experience preferred).
Google Ads or Google Analytics certification preferred.
Additional certifications (e.g., HubSpot, Meta) are a plus.
Care New England Health System (CNE) and its member institutions, Butler Hospital, Women & Infants Hospital, Kent Hospital, VNA of Care New England, Integra, The Providence Center, and Care New England Medical Group, and our Wellness Center, are trusted organizations fueling the latest advances in medical research, attracting the nations top specialty-trained doctors, and honing renowned services and innovative programs to engage in the important discussions people need to have about their health.
Americans with Disability Act Statement: External and internal applicants, as well as position incumbents who become disabled must be able to perform the essential job-specific functions either unaided or with the assistance of a reasonable accommodation, to be determined by the organization on a case-by-case basis.
EEOC Statement: Care New England is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Ethics Statement: Employee conducts himself/herself consistent with the ethical standards of the organization including, but not limited to hospital policy, mission, vision, and values.
$60k-83k yearly est. 60d+ ago
Online Marketing Manager (SEO, Google Ads, Social Media)
Evo Media 4.0
Digital marketing manager job in East Greenwich, RI
LOCAL ONLY IN RHODE ISLAND- NO REMOTE!
Local website design company in RI, looking to add to our team. We have a base of clients that do ongoing digitalmarketing, with Google ads, Facebook ads, social media management, organic SEO, content marketing, etc.
Overview
JPG is looking for a DigitalMarketingManager to develop, implement, track and optimize our digitalmarketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digitalmarketing campaigns from concept to execution. Digitalmarketingmanagers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. You will be communicating with clients each month in regards to their marketing campaigns, providing updates on ROI, reports, etc.
Responsibilities
Plan and execute all digitalmarketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Ability to track leads and measure results
Working with CRM systems to help clients
Design, build and maintain our social media presence
Writing content, posting blogs, etc
Measure and report performance of all digitalmarketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Communicating with clients and providing monthly or weekly reports
Working with 20+ clients each month on digitalmarketing strategies
Requirements and skills
Proven working experience in digitalmarketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Social media account management
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Tag Manager, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Creative writing, writing for SEO, writing to promote keywords
Communicate with web designs, developers, Google/Facebook Ads managers
View all jobs at this company
$98k-138k yearly est. 11d ago
Media Executive - Wfsb
Gray Media
Digital marketing manager job in Rocky Hill, CT
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digitalmarketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFSB:
WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.
Job Summary/Description:
WFSB is seeking a passionate, energetic, and highly motivated Sales Executive with media sales experience who can adapt quickly and maximize sales across our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan are a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and strong interpersonal skills.
The ideal candidate will have a proven track record in media sales and be expected to develop and maintain positive working relationships with clients and assigned/designated agencies through frequent in-person and telephone contact. They will promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot advertising. The role requires preparing compelling sales presentations utilizing in-house ratings, research materials, a deep understanding of advertisers' and agencies' needs, market competition, and available station assets.
Please note - primary job duties and responsibilities include, but are not limited to, the information listed above.
Qualifications/Requirements:
- College degree preferred or equivalent in years of experience
- Previous outside sales experience
- Previous work in media sales
- Must have strong administrative skills
- Must have strong prospecting skills
If you feel you're qualified and want to work with a great group of people, go to
***************************************
, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-service portal
)
WFSB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
$64k-135k yearly est. 60d+ ago
Digital Marketing Manager
Kosmoscorp
Digital marketing manager job in Newport, RI
DigitalMarketingManager
Growing Consumer Products Company in Newport. Rhode Island has a need for a DigitalMarketingManager.
We are seeking a highly skilled and experienced DigitalMarketingManager to join our team. The ideal candidate will have a strong background in digitalmarketing, with a proven track record of driving successful campaigns and generating leads. As the DigitalMarketingManager, you will be responsible for developing and executing our digitalmarketing strategy, managing our online presence, and driving traffic and conversions.
Key Responsibilities:
- Develop and implement digitalmarketing strategies to increase brand awareness, drive traffic, and generate leads
- Manage and optimize our website and social media channels to ensure a strong online presence
- Create and managedigitalmarketing campaigns across various channels, including email, social media, and search engine marketing
- Analyze data and metrics to track the success of campaigns and make data-driven decisions to improve performance
- Collaborate with cross-functional teams to develop and execute digitalmarketing initiatives
- Stay up-to-date with industry trends and best practices to continuously improve our digitalmarketing efforts
- Manage and allocate budgets for digitalmarketing activities
- Monitor and report on the performance of digitalmarketing campaigns to stakeholders
Qualifications:
- Minimum of 3-5 years of experience in digitalmarketing
- Proven track record of developing and executing successful digitalmarketing campaigns
- Strong knowledge of digitalmarketing channels, including SEO, SEM, social media, and email marketing
- Experience with web analytics and reporting tools, such as Google Analytics
- Excellent analytical skills and ability to make data-driven decisions
- Strong project management and organizational skills
- Excellent communication and interpersonal skills
- Ability to work independently and in a team environment
Package Details
Base + bonus + full benefits
$93k-135k yearly est. 11d ago
Director, Digital Analytics & Strategy
The Travelers Companies 4.4
Digital marketing manager job in Hartford, CT
Who Are We? Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Job Category
Data Analytics
Compensation Overview
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
Salary Range
$132,800.00 - $219,100.00
Target Openings
1
What Is the Opportunity?
At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies.
As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives.
You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value.
You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives.
This position may direct a team of digital analytics professionals.
What Will You Do?
* Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s).
* Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives.
* Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines.
* Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps.
* Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives.
* Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities.
* Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing.
* Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement.
* Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met.
* Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams.
* Provide technical use cases for digital analytics tool assessment and vendor evaluation.
* Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches.
* Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy.
What Will Our Ideal Candidate Have?
* Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems.
* Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR).
* Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies.
* Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions.
* Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives.
* Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.).
* Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes.
* Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams.
* Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations.
* Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries.
* Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities.
What is a Must Have?
* Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related.
What Is in It for You?
* Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
* Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
* Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
* Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
* Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
Employment Practices
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit *********************************************************
$132.8k-219.1k yearly 13d ago
Digital Marketing Strategist
The Globe Pequot Publishing Group 4.0
Digital marketing manager job in Essex, CT
Job Description
We are seeking a DigitalMarketing Strategist to lead the planning, execution, and optimization of our digitalmarketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The DigitalMarketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels.
This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digitalmarketing efforts with sales and publicity goals.
Key Responsibilities
Digital Strategy & Campaign Management
Develop and execute comprehensive digitalmarketing strategies across social media, email marketing, website, SEO, and SEM.
Plan and managedigital campaigns supporting new releases, seasonal promotions, and backlist titles.
Align campaigns across channels to create cohesive, brand-consistent reader journeys.
Own campaign timelines, goals, execution, and post-campaign analysis.
Social Media & Content Planning
Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement.
Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives.
Collaborate with authors, publicity, and editorial teams on social content and promotions.
Ensure consistent brand voice and messaging across platforms and imprints.
Email Marketing & Audience Development
Build, segment, and grow email lists by genre, interest, and engagement behavior.
Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions).
Optimize email performance through A/B testing, segmentation, and performance analysis.
Website & User Experience Optimization
Manage and optimize website marketing efforts to improve traffic, conversion, and user experience.
Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths.
Ensure website content aligns with campaign goals and brand standards.
SEO, SEM & Traffic Growth
Support SEO strategy through content planning, keywords, and on-site optimization.
Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives.
Monitor performance and adjust strategies to maximize ROI.
Analytics, Reporting & Optimization
Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution.
Produce regular performance reports with insights and recommendations for optimization.
Use data to continuously refine strategy and improve results.
Budget & ROI ManagementManagedigitalmarketing budgets and campaign spend.
Ensure marketing efforts are aligned with ROI goals and business priorities.
Recommend allocation shifts based on performance and opportunity.
Cross-Functional Collaboration
Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals.
Support integrated campaigns tied to media coverage, author events, and sales initiatives.
Industry & Trend Monitoring
Stay current on digitalmarketing trends, platform updates, and best practices.
Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing.
Qualifications
2-3 years of experience in digitalmarketing, preferably in publishing, media, retail, or consumer brands.
Proven experience managing integrated digital campaigns across social media, email, and web.
Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization.
Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus.
Excellent writing, content planning, and project management skills. Design skills a plus.
Data-driven mindset with the ability to translate insights into action.
Preferred
Experience marketing books or content-driven products.
Familiarity with CMS platforms and basic UX best practices.
Experience working with multiple brands or imprints under one organization.
KPIs & Measures of Success
Growth of email subscribers and engagement by audience segment
Social media engagement, traffic, and conversion performance
Website traffic, conversion rates, and campaign attribution
Email- and digital-attributed sales
ROI of digital campaigns and budget efficiency
About Our Company
For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic.
Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit *************************
Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.
Candescent Eye Management is seeking a marketing communications manager to join our team in developing the best eye care company in New England and beyond. The ideal candidate will thrive in a fast-paced, entrepreneurial environment and have a successful track record in delivering results in B2C businesses.
Responsibilities include:
Product positioning and messaging to clearly communicate competitive distinction Develop marketing plan and budget to maintain and grow the business Develop tools, collaterals, campaigns, and initiatives to promote services to all stakeholders Monitor competitive landscape Manage the design, development and implementation of sponsorship ads Establish Brand and New company name Develop and coordinate marketing campaigns that include multiple vehicles. Ensure consistent and positive brand image throughout messaging and materials.
Qualifications: Bachelor's degree in marketing/business with3- 5 years of marketing communications experience Proven written communications, grammar, and proofreading skills High level of independence and self-directed learning Keen ability to spot and leverage entrepreneurial marketing opportunities Ability to scope and plan projects to ensure intended impact and results Proven track record in working with internal and external sources to get best outcome
ABOUT THE COMPANY: Optimal eyesight contributes to a full life. Candescent Eye is dedicated to ensuring everyone sees their best and protects one of patients' most precious gifts, their eyesight, throughout their lifetime. We are dedicated to helping people see, feel and look their best throughout their lifetime. The company operates full service vision care centers and has a team of leading physicians and business leaders who are setting the standard for vision health in the US. The company plans to initially develop a footprint in the Northeast through the acquisition of large physician owned practices. The company currently manages 12 eye care centers and 2 surgery centers with a team of over 350 employees.
Candescent Eye was formed in 2011 and, in early 2012, acquired Koch Eye Associates, a rapidly expanding eye care practice in Rhode Island. Founded in 1981, Koch Eye Associates has grown to be one of the leading eye care practices in Rhode Island. Koch Eye Associates has been in business for over 30 years providing comprehensive eye care and optical services throughout the state. Koch Eye Associates is known for treating patients like family and setting the standards for eye care in the industry. Koch's loyal customer following and reputation as one of the Best Places to work has created the opportunity to grow and open new locations.
In December 2012, the Company acquired announced the acquisitions of Eye Health Associates and Seacoast Eye. Eye Health has been in business for over 30 years and has several offices serving the South Coast of Massachusetts as well as one office in Middletown, Rhode Island. Seacoast Eye operates an office in Wakefield, Rhode Island.
The above statements are intended to describe the general nature and level of work being performed
$67k-99k yearly est. 60d+ ago
Digital Marketing Strategist
Rowman & Littlefield Publishing Group 4.0
Digital marketing manager job in Essex, CT
We are seeking a DigitalMarketing Strategist to lead the planning, execution, and optimization of our digitalmarketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The DigitalMarketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels.
This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digitalmarketing efforts with sales and publicity goals.
Key Responsibilities
Digital Strategy & Campaign Management
Develop and execute comprehensive digitalmarketing strategies across social media, email marketing, website, SEO, and SEM.
Plan and managedigital campaigns supporting new releases, seasonal promotions, and backlist titles.
Align campaigns across channels to create cohesive, brand-consistent reader journeys.
Own campaign timelines, goals, execution, and post-campaign analysis.
Social Media & Content Planning
Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement.
Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives.
Collaborate with authors, publicity, and editorial teams on social content and promotions.
Ensure consistent brand voice and messaging across platforms and imprints.
Email Marketing & Audience Development
Build, segment, and grow email lists by genre, interest, and engagement behavior.
Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions).
Optimize email performance through A/B testing, segmentation, and performance analysis.
Website & User Experience Optimization
Manage and optimize website marketing efforts to improve traffic, conversion, and user experience.
Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths.
Ensure website content aligns with campaign goals and brand standards.
SEO, SEM & Traffic Growth
Support SEO strategy through content planning, keywords, and on-site optimization.
Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives.
Monitor performance and adjust strategies to maximize ROI.
Analytics, Reporting & Optimization
Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution.
Produce regular performance reports with insights and recommendations for optimization.
Use data to continuously refine strategy and improve results.
Budget & ROI ManagementManagedigitalmarketing budgets and campaign spend.
Ensure marketing efforts are aligned with ROI goals and business priorities.
Recommend allocation shifts based on performance and opportunity.
Cross-Functional Collaboration
Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals.
Support integrated campaigns tied to media coverage, author events, and sales initiatives.
Industry & Trend Monitoring
Stay current on digitalmarketing trends, platform updates, and best practices.
Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing.
Qualifications
2-3 years of experience in digitalmarketing, preferably in publishing, media, retail, or consumer brands.
Proven experience managing integrated digital campaigns across social media, email, and web.
Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization.
Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus.
Excellent writing, content planning, and project management skills. Design skills a plus.
Data-driven mindset with the ability to translate insights into action.
Preferred
Experience marketing books or content-driven products.
Familiarity with CMS platforms and basic UX best practices.
Experience working with multiple brands or imprints under one organization.
KPIs & Measures of Success
Growth of email subscribers and engagement by audience segment
Social media engagement, traffic, and conversion performance
Website traffic, conversion rates, and campaign attribution
Email- and digital-attributed sales
ROI of digital campaigns and budget efficiency
About Our Company
For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic.
Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit *************************
Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.
$62k-80k yearly est. Auto-Apply 3d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Hartford, CT
Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digitalmarketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the
analysis of Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in
SAS
or other
statistical modeling
tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$101k-140k yearly est. 1d ago
Digital Marketing Specialist
Digital United
Digital marketing manager job in Farmington, CT
Mediate.ly is an exciting new start up agency trading desk that is positioned to disrupt the industry by offering unique audience segments and proactive customer service unseen in the trading desk space. We are looking for a Programmatic Media Trader to join our Programmatic team. In this position, you will work closely with our Programmatic Director, as well as clients and the ad ops team, in meeting and exceeding our client's advertising goals. You will have direct responsibility for the daily execution of Programmatic campaigns, specifically campaign implementation, monitoring, optimization, analysis, and reporting.
Hands-on keyboard management of programmatic campaigns for multiple clients via demand side platforms.
Daily performance optimization for clients including optimization of bidding strategy, white/black lists, viewability, and segmentation.
Expected to provide intelligent interpretation and appropriate action plans based on campaign performance.
Communicate with clients on all elements of programmatic campaign, including performance reporting, project status and client goals/KPIs
Maintain high levels of up-to-date knowledge of best practices and strategies in the management of Programmatic campaigns
Work with Director on plan development and RFP support.
Work with the integrated media and digital planning teams who are providing planning strategy (e.g. audience, flighting) and KPIs
$51k-74k yearly est. 60d+ ago
Digital Imaging Associate
UBEO Business Services 3.8
Digital marketing manager job in Rocky Hill, CT
Job Description
Purpose
The Digital Imaging Associate responsibilities are to prepare, compile, sort, and batch documents for data entry, according to work types and client specifications.
Supervision
Reports directly to Digital Imaging Supervisor
Responsibilities
Prepare documents according to job instructions per each client's specifications.
Compiling, verifying, and sorting information to prepare source data for computer entry
Entering customer and account data from source documents within time limits
Reviewing data for deficiencies or errors, correcting any incompatibilities, and checking output
Insert customer and account data by inputting text based and numerical
Ability to research and obtain further information for incomplete documents
Follow instructions and communicate with supervisor or trainer when appropriate to ensure customer expectations are met.
Typing speed of 40 to 60 WPM with 98% accuracy required.
Maintain a log of completed work.
Maintain confidentiality and security of client information per client guidelines.
Maintain levels of productivity and quality based on department standards.
Ability to balance several projects at one time
Picking up and delivering documents to clients while maintaining exemplary customer relations
Ensure customer satisfaction prior to leaving and provide them a bridge to the proper person within the company should there be a situation that needs to be addressed. Always leave customer location the way you found it.
Additional responsibilities and duties may be assigned.
Job Related Dimensions
Scanner/Copier industry experience preferred
LaserFiche experience highly preferred
Team player, exceptional communication skills, strong business work ethic, positive attitude and professional manner, very organized
Ability to multi-task in a fast-paced environment and form business relationships with both internal and external customers
Strong attention to detail
Strong communication skills - both verbal and written
Maintain high levels of customer care while demonstrating a friendly, professional and positive attitude
Proficiency in MS Office products (Excel, Word, MS Outlook, Powerpoint)
Qualifications
Proven data entry work experience, as a Data Entry Operator
Typing speed and accuracy
Prior experience in production print/imaging facility or similar environment a plus
High School Diploma or GED.
Clear communication skills, written and verbal
Good time management skills, extremely detail oriented and a desire to work in a team environment
Physical Demands & Work Environment
Ability to sit/stand at desk for prolonged periods of time.
Work schedule generally consists of 40 hours per week
High levels of repetitive motion daily
Ability to lift, push, pull; 50 to 100 lbs.
UBEO offers a competitive compensation package. UBEO also offers an excellent benefits package which is a significant part of our employee's total compensation. We strive to provide a broad range of competitive benefits designed to meet your personal needs and priorities. Our comprehensive benefits package includes:
Choice of medical, dental and vision plans that provide our employees and their families with high-quality healthcare, including orthodontia for both adults and child(ren)
Generous Company Paid Health Reimbursement Account Options to defray deductible expenses
Company paid life and accidental death and dismemberment insurance for you, your spouse and child(ren)
Flexible Spending and Health Savings Account Options - Set aside pre-tax dollars to cover out-of-pocket expenses related to health or dependent care
Voluntary coverages at low group rates including Aflac Insurance - In the event of death or disability, you can help protect your family against the loss of income with various types of insurance
Pet Insurance, breathe easy knowing Nationwide has your pets covered
Pre-paid legal coverage, access to experienced attorneys that can help you with any legal issue 24/7
A generous wealth accumulation program will help you achieve financial security for retirement. We offer a 401(K) Plan w/ Match upon eligibility and Free Financial Counseling
Generous vacation, holiday, and sick leave programs - as we believe that taking advantage of time away from work is essential for a well-balanced life
UBEO is an Equal Opportunity Employer and considers applicants for all positions without regard to age, sex, color, race, religion, national origin, disability, genetic information or predisposition, military/veteran status, citizenship status, marital status or any other group protected by applicable federal, state or local laws.
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$48k-66k yearly est. 27d ago
Sr. Project Manager - Digital
Now100
Digital marketing manager job in Hartford, CT
Now100 is committed to understanding our clients' needs and providing solutions that not only meet but exceed their expectations. We match thoroughly vetted resources to contract, contract-to-hire, and permanent positions in all industries.
Job Description
Role: Sr. Project Manager - Digital
Duration: 12+ Months
Location: Hartford, CT or Des Moines, IA
Description:
This is a Contract to hire opportunity, Will need to be fully vaccinated as per GA's policy
Must be located or willing to relocate in Hartford or Des Moines as they will be required to go into the office.
As a member of the EPMO team, the Individual Market's
Digital Program Manager
partners with the head of Digital Customer Experience and other key stakeholders to lead the digital strategy function for client. This role oversees and directs the strategy for the planning, and execution of the digital portfolio of projects focused on digital transformational engagements for our business. You will work closely with project teams (including digital strategists, UX/UI designers, product managers, engineers, data scientists and industry SMEs) and key stakeholders to understand customer and user needs, resolve conflicts and remove barriers, and ensure deliverables are on-time and meet quality standards. This role will typically interface with a diverse mix of internal and vendor stakeholders, all working towards the goal of delivering a project on-time and at or under budget.
We are looking for someone with an entrepreneurial and consultant outlook, has a systems thinking mindset, the ability to simplify the complex and act upon it, who is comfortable working in a dynamic team environment, and who will embrace the opportunity to connect cross functionally with other teams. Additionally, this hire will have strong business acumen with a mindset that is always thinking ahead, program/portfolio management experience, and possess excellent business partnering, negotiation and networking skills.
Responsibilities:
Accountable for the overall application of the Individual MarketsDigital Program in terms of strategic value, architectural fit and business alignment.
Oversee and ensure projects are on time and on budget that require multiple layers of service providers and internal and external stakeholders.
Build and maintain collaborative relationships with stakeholders, Technology partners, Strategic Sourcing, and other key teams across organization
Prioritize project portfolio with internal stakeholders to develop a roadmap that will successfully execute on portfolio.
Translate the business strategy, needs & requirements into clear direction for the project teams
Assist in the definition of project scope and goals, including project and staffing estimation
Define and create project approach, including project plans, targets, milestones and dependencies
Track project/engagement dependencies, milestones, and deliverables to ensure successful project implementation and deployment.
Lead stakeholder communications across all project work threads. Ensure appropriate communications regarding issues and risks to foster project success and long-term stakeholder relationship.
Serves as internal escalation point person on projects and ability to successfully resolve problems and issues.
Serve as subject matter expert and lead sponsor for designated program and projects and provide meaningful updates to business in laymen's terms.
Budget and expense reporting as it pertains to the project portfolio.
Champion continuous core business capability improvement through timely adoption of innovative technologies, procedures, and processes
Qualifications
Qualifications
Undergraduate degree required, MBA or other advanced degree also preferred
5+ years project and/or program management experience, with experience leading projects across digital product delivery, UI/UX design and/or digital strategy
Experience working for a management and/or technology consulting firm and/or creative agency highly desired
Experience managing creative teams (visual design, content design, UX/UI design) to create user-centric solutions highly desired
Passion and drive for continuous improvement, transformational change, with a business owner mentality
Ability to design, develop, and communicate accounting and finance related deliverables (resource plans, budgets, forecasts, variance analysis, etc.)
Has the ability to break down large complex problems into smaller deliverables that can be executed through an iterative approach in weeks and months, not months and years.
Strives for excellence but can see failure as an opportunity to learn.
Strong written and verbal communication skills with the ability to influence outcomes and gain team member and stakeholder buy-in
Critical thinker and highly analytical with an ability to solve complex problems that include the application of both good business sense and common sense
Demonstrated strategic thinking and problem-solving skills, ability to interpret data and synthesize complex issues to identify best solutions.
Builds trusted relationships and collaborates across diverse and multi-functional teams to successfully drive business objectives.
Advanced skills in business management tools including: Microsoft PowerPoint, Word, Excel, Visio, Project and Access.
Additional Information
Preferred:
Advanced degree.
Life Insurance and/or Annuity experience beneficial, but not a must
Experience managing large, complex programs
Experience working and leading in an Agile Delivery Mode
15 years of experience in various business/technology roles with progressive responsibilities
PMP certification preferred.
All your information will be kept confidential according to EEO guidelines.
$95k-132k yearly est. 1d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Hartford, CT
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
How much does a digital marketing manager earn in Ledyard, CT?
The average digital marketing manager in Ledyard, CT earns between $74,000 and $150,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Ledyard, CT