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Product & Pricing Marketing Manager
Versa Products Company, Inc. 4.0
Digital marketing manager job in Paramus, NJ
Versa Products Co., Inc. (VERSA) is a global engineering and manufacturing company specializing in solenoid, pilot, and manually actuated directional control valves and related components for all industrial applications that require real world reliability.
Join VERSA for an exciting growth opportunity where you can play a vital role in shaping our future success as part of the Marketing team. As a company, we thrive in a collaborative setting where team dynamics produce the best solutions. We value curious, problem-solving, self-starters, always looking for the solution that will best meet the needs of our customers. We value integrity and a culture built over a 75-year history and are committed to continuous improvement and exemplary customer service. As a prospective member of our team, we look forward to hearing from you at ***************************.
Position Overview
We are seeking a dynamic and results-oriented Product & Pricing MarketingManager with a proven background in a manufacturing organization. This hands-on role focuses on driving profitability, optimizing product strategies, and maintaining data integrity to support business growth and enhance customer satisfaction.
Key Responsibilities
Pricing Management
Develop, implement, and maintain product pricing, ensuring competitive positioning and profitability.
Design and manage pricing models, optimize cost structures, and execute price adjustments across the product portfolio.
Conduct competitor benchmarking and profitability analysis to optimize product margins.
Ensure accurate and up-to-date pricing data within internal systems and provide prompt support for pricing-related inquiries.
Product Lifecycle Management
Oversee the entire product lifecycle, from ideation to end-of-life, aligning with company objectives and market needs.
Collaborate with cross-functional teams (sales, engineering, and marketing) to define product value propositions, features, and continuous improvements.
Analyze market trends, customer feedback, and competitive data to drive product innovation and updates.
New Product Development
Support new product development initiatives by working closely with sales, engineering, and operations to translate customer feedback and market needs into clear product requirements and design inputs.
Collaborate with the sales team to gather and analyze voice-of-customer (VOC) insights, helping to identify product gaps, prioritize feature enhancements, and validate new product opportunities.
Act as project manager for product development activities by driving the stage-gate process, coordinating timelines, documentation, and cross-functional communication to ensure successful product development and launch.
Technical Marketing & Sales Support
Develop technical sales collateral, including presentations, white papers, and training materials, to support business development efforts.
Partner with the marketing team to craft go-to-market strategies for product launches, emphasizing unique benefits and competitive differentiation.
Data Management & Insights
Maintain the integrity and accuracy of product and pricing data across systems.
Utilize analytics to derive actionable insights and support strategic decision-making.
Monitor key performance indicators (KPIs) to evaluate product success and pricing effectiveness.
Minimum Requirements
Bachelor's degree in Mechanical or Electrical Engineering, Marketing, or a related technical field (preferred).
Three plus years' proven experience in pricing management and strategy for manufactured products.
Familiarity with pneumatic systems, valve automation, and fluid-power is a plus.
Exceptional technical writing and communication skills.
Advanced Excel skills and familiarity with ERP systems (e.g., Epicor Kinetic).
Strong business acumen with a data-driven approach to decision-making.
There is a reason many people join VERSA and stay for decades! For over 75 years, we have remained a family-oriented organization with opportunities for growth.
$99k-130k yearly est. 13h ago
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E-Commerce, Retail Media & Digital Marketing Manager
Love Corn
Digital marketing manager job in Ho-Ho-Kus, NJ
Exciting opportunity to join LOVE CORN the fastest growing, emerging new snack brand in the USA & UK. We are seeking a highly motivated and data-driven E-Commerce Manager to lead and grow our online sales channels. You will manage, grow & execute our Amazon and TikTok Shop strategy. our paid digital & retail media, email marketing and all Digital Shelf touch points.
You'll be responsible for driving digital revenue growth, managing online retailer partnerships, and enhancing the consumer experience across marketplaces and direct-to-consumer platforms. The ideal candidate will combine strong commercial acumen with expertise in digital merchandising, performance marketing (i.e. platforms like Facebook, Instagram, YouTube, and TikTok), and analytics to deliver results in a fast-paced CPG environment.
Role will be hybrid: 3 days in office in Ho-Ho-Kus, NJ
Key Responsibilities
1. E-Commerce Strategy & Growth - own LOVE CORN's digital shelf, develop and execute the e-commerce strategy across each marketplace (Amazon USA & UK, TikTok Shop, Walmart.com, Instacart, etc.)
2. Amazon: manage and grow our Amazon marketplace in USA and UK oversee every aspect from A to Z
3. Tik Tok Shop: manage USA Tik Tok storefront ensuring seamless product listing, promotions, and campaign alignment. Partner with creators and influencers to drive conversions through TikTok LIVE and UGC. Stay up-to-date on TikTok trends, tools, and platform updates to stay ahead of the curve
4. Retail Media: manage all aspects of Instacart, Roundel, Ibotta, Criteo, 8451, Walmart Connect and retailer .com budgets
5. Retailer Platform Management- Serve as primary contact for online retail partners eg. Kroger.com; manage promotions, ensure product content, images, and brand messaging are consistent and optimized across all platforms. Manage A+ content, PDP optimization, and reviews/ratings to maximize brand presence.
6. Digital Advertising: partner with marketing team to develop, manage, and optimize all paid social and video campaigns (Facebook, Instagram, YouTube, TikTok, etc.)
7. Email Marketing: own the email marketing calendar and strategy (Klaviyo), build automated flows, segment lists to drive personalized engagement, track KPIs (open rates, CTR, conversions) and continuously optimize campaigns
8. Reporting Dashboard: create templates and track daily and weekly reports. Analyze performance to make data-informed decisions and iterate quickly. Monitor competitor activity and recommend actions to maintain competitive advantage.
9. Inventory & Fulfillment Planning- Collaborate with supply chain to monitor inventory and fulfillment for e-commerce accounts.
10. Creative Partner: collaborate with Creative team to produce engaging assets that convert
11. Test & Learn Mindset: manage keyword list, A/B test creative, copy, and audience to improve CAC and ROAS
Qualifications
Bachelor's degree in Business, Marketing, or related field; MBA a plus.
4+ years of experience in e-commerce, digitalmarketing ideally within CPG
Strong understanding of digital shelf optimization, retail media, and online merchandising.
Proven track record of managing Amazon and other online retailer accounts.
Familiarity with TikTok Shop and influencer marketing strategies
Experience of grocery retail and newer Shopper Marketing platforms like Instacart, Walmart Connect, 8451, Roundel
Analytical mindset with ability to interpret data and drive decisions.
Excellent project management and communication skills.
Proficiency in tools such as Amazon Vendor/Seller Central, Walmart Retail Link, Google Analytics, and Excel.
Creative thinker with a test-and-learn mindset
Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)
Excellent communication and project management skills
Nice to Have:
Experience in CPG, food & beverage, or DTC brand environments
Familiarity with Shopify and e-commerce integrations
Basic design skills (Canva, Adobe, etc.) for quick creative testing
About LOVE CORN
In life and in snacks, it's all about finding love in the simple things!
LOVE CORN is a delicious crunchy corn snack and fan favorite amongst busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.
Founded in 2017 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.
$94k-137k yearly est. Auto-Apply 20d ago
Project/Product Manager, Digital Supp. Operator
BD Systems 4.5
Digital marketing manager job in Franklin Lakes, NJ
SummaryLead Smart-Factory projects from planning through execution and closure, ensuring delivery within scope, schedule, budget, and quality targets. Continuously increase the value that a Smart Factory digital product or solution delivers to the business throughout its entire lifecycle by understanding, prioritizing, and managing features and improvements based on user feedback and business impact Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Principal Accountabilities:
Build integrated project charters, schedules, resource plans, and cost baselines for each Smart Factory project assigned to a Process Target Picture
Secure commitments from DevOps, IT/OT, site engineering, and external vendors on efforts and agreed upon Service Level Agreements
Manage risk, issue, and change logs; escalate and address obstacles promptly, with the assistance of relevant stakeholders Identify, communicate, manage, and govern adherence to regulatory, cybersecurity, and quality standards across all phases of the project
Track budget burndown and forecast; reporting any variances to VP Digital and steering committee
Commit to drive site readiness (infrastructure, skills, change management) for go-live.
Coordinate FAT/SAT, validation, and hand-over to operations/support, all while integrating key SMEs to support efforts
Capture lessons learned; update project playbooks for future rollouts
Collaborate with other project managers to proactively identify and effectively manage interdependencies
Contribute inputs and content for strategy, demand, portfolio management and use case lifecycle meetings
Apply global standards and best practices for Project Management (i.e. from Project Management Institute)
Education, Experience, and Capabilities Preferred:
8+ years managing $5-25 M projects in manufacturing or industrial IT/OT environments
PMP or equivalent project-management credential
Degree in Mechanical, Industrial, Chemical or other Engineering background required
Consistent track record of on-time, on-budget delivery and effective vendor coordination
Clear communicator from shop floor to executive boardroom
Demonstrated continuous improvement mindset and experience
Strong data-driven decision-making and cross-functional facilitation capability
Demonstrated ability to set clear strategies & guide teams to results
Strong oral and written communications skills
Excellent interpersonal and influencing skills and the ability to function at all levels across multiple organizations.
Strong influencing skills.
Attention to detail, high level of initiative and motivation.
Ability to work in a fast-paced team oriented and matrix work environment.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of phone use
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit **********************
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
.
Primary Work LocationUSA NJ - Franklin LakesAdditional LocationsUSA UT - SandyWork Shift
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
$160,900.00 - $265,400.00 USD Annual
$160.9k-265.4k yearly Auto-Apply 13d ago
Marketing Manager - US
3 Little Birds Interactive
Digital marketing manager job in Totowa, NJ
Join one of the fastest growing cashback sites in America and become part of an expanding global group. Started 9 years ago in the UK, the website now has over 4 million members who save millions of pounds every month as a member of the UK's most generous cashback site. Three years ago, we launched it and following outstanding growth in 2014 that saw turnover grow by over 300% and advertising revenue grow by 700%, we are excited to be looking to recruit a number of key personnel for our New Jersey offices to further accelerate this opportunity. There is also a potential for one of these positions to be located on the West Coast (San Francisco area) .
The company is privately owned and aims to always be The USA's most generous cashback website. We are an ethical company and live by the motto “do as you would be done by”. We extend this way of operating to all of our members, stores, employees and partners as one of our core values. Overview We have experienced phenomenal growth since inception, with triple digit growth in both cashback and advertising revenue expected to continue for a number of years. This growth has created the need to expand the team in-country and we are looking for two pro-active Partnership associates to expend on our existing UK based team. This is a real opportunity to get in at a key stage of development, building on strong existing relationships as well as forging new ones. This role will benefit from substantial UK support as elements transition from the UK. The Partnerships team is responsible for sourcing new cashback deals, proposing advertising placement packages and delivering the best value to our members and our merchant partners. Working closely with all the major US affiliate networks and partner companies like Amazon, Ebay, Walmart, Disneystore, and American Express, we are looking for keen team members to ensure advertising revenue growth keeps pace with the growth of our US website.
Reports to: Head of Business Development - US
Basis: Full Time Department: Marketing
Location: New Jersey - some US travel may be required
Salary: Competitive
Reporting to the Head of Business Development (US based), whilst also working closely with our Global Head of PR (US/UK Based), the MarketingManager will be responsible for all US marketing initiatives, developing strategies to support and drive aggressive growth targets. Initial emphasis is likely to be required on digitalmarketing though offline experience is essential for when the site expands. The role will include budget responsibility for social media, ppc, lead generation, referral strategy, as well as online display and retargeting with the goal of obtaining new active members to the websites within agreed ROI targets. E-mail campaign responsibility involving extensive liaison with our internal UK teams is also a key element to the role, as will be offline marketing when applicable. The successful applicant will need to have 5 years+ online marketing experience some of which gained within affiliate marketing industry with some offline experience, preferably gained in a similar company . A friendly, hands-on, and fun approach to work is also a must. You will be joining a small team at an exciting stage of development so real flexibility and ‘team' ethic to work outside of the job description is expected. The role will involve developing and maintaining strong relationships with internal and external stakeholders as well as the UK head office.
Key Responsibilities may include: Leading all US marketing initiatives for our high growth site - with initial on-line focus
• Develop strategies to support and drive aggressive growth targets with particular emphasis on e-mail campaigns, social media, ppc, direct marketing, seo, sem, display and retargeting
• Extensive liaison with UK operations including Head of UK marketing, sharing best practice across territories especially as we transition responsibilities from the UK to the US
• Full ownership and management of Marketing budgets and forecasts to agreed spend and return targets
• Ownership and development of all US social media platforms including paid campaigns
• Leverage data analysis in marketing decision making
• Management of performance marketingmanager, having overall responsibility for developing new and existing relationships and partnerships with Networks and Affiliates, as well as personal development of your team
• Responsible for ensuring the brand values of the website are reflected in all campaigns
• Execution of all agreed seasonal marketing campaigns.
• As a relatively small operation of 5-10 US based staff, need to be have a very hands-on approach with high levels of flexibility doing what is needed to get the job done.
• Local and National offline marketing as this becomes necessary
Qualifications
• Enthusiastic proactive team player with desire and ability to build, development and grow a team around you as and when continued site growth demands
• 5 Years+ digitalmarketing experience to include affiliate experience
• In more detail: A clear and demonstrable understanding and direct experience of all aspects digitalmarketing to include CPC, CPM, CPA, CPV, e-mail marketing, blog marketing, paid search etc.
• Experience of mobile / app marketing strongly desired
• Honest with a sense of fair play and a passion for saving consumers money
• Existing industry relationships desirable but not essential
• Educated to degree level with a strong passion for Marketing
• A strong understanding of how offers and incentives can be used to drive response and profitability
• Numerical and analytical with ability to analyze data and present findings focussed on ROI
• Self-motivated, thriving on autonomy
• Flexibility essential in this rapidly changing environment
Additional Information
All your information will be kept confidential according to EEO guidelines.
$87k-130k yearly est. 60d+ ago
Director - Production Print, Color Digital Label & Packaging
Keypoint Holdings, LLC
Digital marketing manager job in Fairfield, NJ
Keypoint Intelligence is a global leader in business-to-business information and product testing with offices in Weymouth, Massachusetts, Fairfield, New Jersey, Wokingham, United Kingdom, Tokyo, Japan, and Hong Kong, China. We are seeking a Director - Production Print, Color Digital Label & Packaging with at least ten years relevant experience working in a similar industry or position.
Position Summary
The Director - Color Digital Label & Packaging (CDLP) is responsible for developing the strategy and managing the practice area's content for all Keypoint Intelligence production CDLP solutions coverage. This position has worldwide responsibility for their domain expertise and potential staff management for the practice area as it grows. The director is closely engaged with marketing and sales of their content, concepts and products within their coverage area. This may include the strategy development of deliverables, awards, database products & tools, research, multi-client studies, consulting & new business development activities. The director is a subject matter expert in this area and fully understands clients' needs and requirements to develop the content strategy for this practice.
Essential Functions
Develop a retention and acquisition strategy for clients/audiences for the lifecycle of the CDLP practice
Create and execute strategic plans for practice area
Conduct primary and secondary research and provide analysis on product, vendor, and market trends
Create and manage deliverables/content for the practice area
Proactively outreach to clients and provide insight on the most current products and services, content, research or data
Attend, participate and speak industry conferences to promote one's practice area and subject knowledge
Proactively sell custom consulting and testing engagements as an industry knowledge leader
Conceptualize, develop, manage and deliver multi-client studies
Plan social media activities for the practice including activities through sites such as LinkedIn and Twitter as well as produce insight to the industry through the Keypoint Intelligence blogging/news sites and external webinars
Develop new business development activities and actively sell these to existing and new clients
Increase sales by presenting new business opportunities and business plan within the offices services space
Assist sales identifying and closing new business with meetings, proposals, quotes
Competencies Required:
Strong industry knowledge of production print, and CDLP solutions market
Understanding and experience of customer communications print operations is a plus
Strong written and oral communication & presentation skills
Strong Microsoft Office skills, proficient in Excel & Power Point
Good Internet research capabilities
Team player with strong interpersonal skills and the ability to work well with all levels of an organization
Well-developed organizational and communications skills
Ability to successfully produce high quality reports/content while consistently meeting deadlines
Demonstrated ability to develop and maintain relationships with industry leaders
Required Education and Experience
Bachelor's degree and 10+ years industry experience working for a printing vendor, industry analyst firm, or other consulting firm.
Preferred Education and Experience
Advanced degree and/or 15+ years industry experience working for a printing vendor, industry analyst firm, or other consulting firm.
Keypoint Intelligence is an EOE
We offer a dynamic work environment and a competitive compensation and benefits package which includes a 401k plan, medical, dental, vision, and life insurance plans.
$107k-159k yearly est. Auto-Apply 60d+ ago
Marketing Manager
A.M. Best 4.4
Digital marketing manager job in Waldwick, NJ
* Flexible and hybrid work arrangements * Paid time off/Paid company holidays * Medical plan options/prescription drug plan * Dental plan/vision plan options * Flexible spending and health savings accounts * 401(k) retirement savings plan with a Roth savings option and company matching contributions
* Educational assistance program
Overview
The MarketingManager is responsible for planning, developing, and executing marketing strategies that support the organization's business objectives and brand initiatives. This role oversees the creation and delivery of integrated marketing campaigns, manages key marketing projects, and collaborates closely with internal stakeholders to ensure consistent messaging and effective market positioning. The MarketingManager plays a critical role in driving brand awareness, supporting Business Development efforts, and advancing strategic marketing initiatives while ensuring projects are delivered on time and within budget.
Responsibilities
* Oversee the creation and review of marketing materials, including digital content, advertisements, print collateral, videos, signage, presentations, and communications. Ensure marketing messages, positioning, and design are all in line with marketing objectives and corporate branding standards• Lead, mentor, and motivate the Marketing Content Writing team, providing regular coaching, direct feedback, and professional development guidance• Collaborate with cross-functional teams (e.g., Product Management, Business Development, Industry Relations, Human Resources, Events) to support business initiatives and promotional efforts• Work with Video Production, Graphic Design and Website Management teams to execute projects and campaigns in multiple channels and media• Maintain brand consistency across all marketing channels and touchpoints• Support strategic initiatives, product launches, and corporate programs through targeted marketing efforts• Monitor market trends, competitive activity, and customer insights to inform marketing strategies• Manage and prioritize multiple concurrent initiatives in a fast-paced, deadline-driven environment• Ensure marketing activities comply with organizational policies and compliance requirements• Participate in planning discussions and contribute to the long-term marketing vision of the organization• Develop marketing and strategic plans for new campaigns• Analyze marketing performance metrics and campaign results; prepare reports and recommendations for continuous improvement• Additional responsibilities as determined by business needs
Qualifications
* Bachelor's Degree in Marketing, Communications or related discipline• 5 to 7 years of progressive experience in brand strategy/management or marketing with extensive experience in Marketing Writing• Minimum of 2 to 4 years of direct supervisory experience with employees • Prefer experience within the financial services industry in a B2B role• Experience with common marketing tools/platforms, such as Hubspot, Workfront, and CMS systems
Skills
* Exceptional written and verbal communication skills, with the ability to develop clear, compelling marketing content and presentations • Strong creative thinker • Proven organizational and time-management skills • Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment • Strategic planning and campaign development skills • Strong project leadership skills with the ability to lead cross-functional teams in the execution of marketing programs and initiatives • Problem-solving skills with the ability to anticipate challenges and develop practical solutions • Very strong attention to detail and quality control skills across all marketing deliverables • Adaptability to changing demands • Proficiency with common marketing tools and platforms (e.g., content management systems, email marketing platforms and project management software)
$99k-150k yearly est. Auto-Apply 6d ago
Social Media Manager
Color Street and Innovative Cosmetic Concepts
Digital marketing manager job in Totowa, NJ
At Color Street and Innovative Cosmetic Concepts, we believe one brilliant idea can change everything. Our revolutionary, patented, real nail polish strips and ever-expanding line of premium beauty products empower beauty lovers around the globe and inspire our community of Independent Stylists to express themselves in full color!
We are seeking an experienced Social Media Manager to join our dynamic team and play a pivotal role in scaling our social community while increasing engagement and impressions. You will spearhead Color Street's strategy and execution across owned social platforms with a primary focus on video content creation. This role would sit in our Totowa, NJ location and go to our Manhattan office 1-2x per week for photo shoots.
Requirements
Social Media Management:
Work with the creative and marketing teams to develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.)
Create, curate, and manage all published content (images, video, written, and audio)
Plan and execute social media campaigns that align with marketing objectives and brand messaging
Analyze and report on social media performance using tools such as Google Analytics, Hootsuite, or similar
Community engagement: manage reactive escalations and proactive engagement
Coordinate with internal creative teams by submitting project request forms for asset needs.
Collaborate with cross functional teams to craft messaging for social channels and posts when applicable.
Present cross-functionally for approvals to ensure social content aligns with brand standards.
Analyze post performance, track KPIs, and report on industry activity through monthly reports.
Stay informed on the latest social media trends.
Content Creation:
Create thumb stopping, engaging, fun, and informative video content that ultimately grow our following by building brand awareness, and sales.
Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, Facebook and YouTube.
Manage short-form video content from internal creative by contributing to briefs, providing feedback, assisting with filming/capturing, and making edits.
Produce content including filming, modeling, and editing.
Support cross-functional team content needs for organic social support.
Cover events and brand photoshoots by attending, capturing content, and editing footage.
Qualifications:
Bachelor's degree or higher coupled with 2-4 years of relevant experience in social media marketing.
In-depth knowledge of social media platforms including Instagram, TikTok, YouTube, X, Pinterest, and Facebook.
Ability to work well in a fast-paced environment with a flexible, positive, and solutions-driven attitude.
Understanding of photo and photo editing resources such as Photoshop, Lightroom.
Demonstrated experience working with video editing platforms such as CapCut, InShot, Canva, Adobe Premiere Pro, or other.
Basic understanding of design resources such as Canva.
Excellent writing, editing, and proofreading skills.
Strong organizational, detail-orientation, and project management skills.
Ability to work independently and as part of a team.
You work well under deadlines, deftly prioritizing and multitasking as needed.
Strong problem-solving and troubleshooting skills.
Open to travel opportunities.
Existing social content portfolio or digital body of work required
$59k-87k yearly est. 60d+ ago
Marketing Manager
Docutrend Inc. 3.6
Digital marketing manager job in Paterson, NJ
Take us to the top! If you're the kind of marketer who loves the thrill of ranking #1 on Google, thrives on building pipelines that overflow with leads, and gets just as excited about data dashboards as you do about killer creative ideas, keep reading.
Docutrend is the leading modern office and workforce technology company in the Northeast. We give businesses the tools they need to work smarter-integrating IT, print, communications, and workflow solutions into one seamless package. Our service is personal, our tech is cutting-edge, and our potential for growth is huge.
Now, we need a strategic, results-obsessed, AI-powered MarketingManager to make sure everyone knows it.
What You'll Own
SEO Domination: Develop and execute strategies to get us into-and keep us in-the top 3 search results for our category.
Lead Generation Engine: Drive aggressive inbound growth with targeted campaigns that actually convert.
Website Conversion Machine: Simplify, optimize, and revamp our site for clarity, speed, and maximum conversions.
Content that Converts: Lead creation of engaging blogs, videos, case studies, and email campaigns that make office tech sound unmissable.
Smart Automation: Use AI tools to streamline content production, reporting, and campaign optimization.
Campaigns with Purpose: Build and manage integrated marketing campaigns (email, social, PPC, events) with measurable ROI.
Data-Driven Decisions: Monitor, measure, and report on everything that matters-turning insights into action.
Project Leadership: Keep every player (internal and external) aligned to hit KPIs and deadlines.
Who You Are
A strategic thinker with a competitive edge-you like to win, and you have the numbers to prove it.
An SEO and inbound marketing specialist who knows how to turn traffic into leads and leads into sales.
Fluent in marketing analytics tools and able to translate data into compelling recommendations.
Comfortable using AI to optimize workflows, scale content, and improve targeting.
A detail-driven project manager who gets things done and makes sure others do, too.
Creative enough to make “office technology” sound exciting-and analytical enough to measure exactly how well it worked.
Required Skills & Qualifications
Bachelor's degree in Marketing, Communications, or related field.
5+ years in a corporate marketing department or marketing agency with a B2B focus.
Proven expertise in SEO and inbound lead generation.
Experience with CRM systems (e.g., HubSpot, Salesforce) including segmentation, automation, and reporting.
Proficiency with email marketing and social media marketing tools.
Google Ads, Google Analytics, and Google Search Console experience.
Intermediate to advanced Word, Excel, and PowerPoint skills.
Proficient with image editing (e.g., Adobe, Canva) and web editing/CMS platforms (e.g., WordPress).
Strong project management skills with the ability to coordinate multiple stakeholders and drive projects to completion.
Metrics-driven mindset with an eye for creativity.
Strong analytical skills and the ability to interpret and present data clearly.
High energy, competitive spirit, and a drive to win.
Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, Surfer SEO, Grammarly) to streamline workflows, enhance content, optimize campaigns, and support data analysis.
Results-driven, detail-oriented, consistently meets deadlines, and produces high-quality work.
Collaborative team player with excellent written and verbal communication skills.
Why You'll Love It Here
Competitive salary $90K - $110K with flexibility for top performers.
Performance-based quarterly bonus program.
Comprehensive benefits and 401(k).
Generous PTO and hybrid flexibility.
Direct line to leadership-your work and ideas will have visible impact.
Support for hiring offshore resources to fill in skill gaps and help you execute at speed.
This isn't a “keep the lights on” marketing role-it's a growth mission. If you're ready to lead, compete, and win, we want to talk.
📩 Apply now and send us the metrics you've delivered that prove you can take us to the top.
Job descriptions do not typically include every duty or responsibility that a person in the role may be asked to perform. You may be required to perform other related duties as assigned.
This position is hybrid based out of our Totowa, NJ office.
We are an AA/EOE employer.
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$90k-110k yearly 19d ago
Project/Product Manager, Digital Supp. Operator
BD (Becton, Dickinson and Company
Digital marketing manager job in Franklin Lakes, NJ
Lead Smart-Factory projects from planning through execution and closure, ensuring delivery within scope, schedule, budget, and quality targets. Continuously increase the value that a Smart Factory digital product or solution delivers to the business throughout its entire lifecycle by understanding, prioritizing, and managing features and improvements based on user feedback and business impact
**Job Description**
We are **the makers of possible**
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a **maker of possible** with us.
**Principal Accountabilities:**
+ Build integrated project charters, schedules, resource plans, and cost baselines for each Smart Factory project assigned to a Process Target Picture
+ Secure commitments from DevOps, IT/OT, site engineering, and external vendors on efforts and agreed upon Service Level Agreements
+ Manage risk, issue, and change logs; escalate and address obstacles promptly, with the assistance of relevant stakeholders Identify, communicate, manage, and govern adherence to regulatory, cybersecurity, and quality standards across all phases of the project
+ Track budget burndown and forecast; reporting any variances to VP Digital and steering committee
+ Commit to drive site readiness (infrastructure, skills, change management) for go-live.
+ Coordinate FAT/SAT, validation, and hand-over to operations/support, all while integrating key SMEs to support efforts
+ Capture lessons learned; update project playbooks for future rollouts
+ Collaborate with other project managers to proactively identify and effectively manage interdependencies
+ Contribute inputs and content for strategy, demand, portfolio management and use case lifecycle meetings
+ Apply global standards and best practices for Project Management (i.e. from Project Management Institute)
**Education, Experience, and Capabilities Preferred:**
+ 8+ years managing $5-25 M projects in manufacturing or industrial IT/OT environments
+ PMP or equivalent project-management credential
+ Degree in Mechanical, Industrial, Chemical or other Engineering background required
+ Consistent track record of on-time, on-budget delivery and effective vendor coordination
+ Clear communicator from shop floor to executive boardroom
+ Demonstrated continuous improvement mindset and experience
+ Strong data-driven decision-making and cross-functional facilitation capability
+ Demonstrated ability to set clear strategies & guide teams to results
+ Strong oral and written communications skills
+ Excellent interpersonal and influencing skills and the ability to function at all levels across multiple organizations.
+ Strong influencing skills.
+ Attention to detail, high level of initiative and motivation.
+ Ability to work in a fast-paced team oriented and matrix work environment.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
+ Annual Bonus
+ Potential Discretionary LTI Bonus
+ Potential reimbursement of phone use
Health and Well-being Benefits
+ Medical coverage
+ Health Savings Accounts
+ Flexible Spending Accounts
+ Dental coverage
+ Vision coverage
+ Hospital Care Insurance
+ Critical Illness Insurance
+ Accidental Injury Insurance
+ Life and AD&D insurance
+ Short-term disability coverage
+ Long-term disability insurance
+ Long-term care with life insurance
Other Well-being Resources
+ Anxiety management program
+ Wellness incentives
+ Sleep improvement program
+ Diabetes management program
+ Virtual physical therapy
+ Emotional/mental health support programs
+ Weight management programs
+ Gastrointestinal health program
+ Substance use management program
+ Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
+ BD 401(k) Plan
+ BD Deferred Compensation and Restoration Plan
+ 529 College Savings Plan
+ Financial counseling
+ Baxter Credit Union (BCU)
+ Daily Pay
+ College financial aid and application guidance
Life Balance Programs
+ Paid time off (PTO), including all required State leaves
+ Educational assistance/tuition reimbursement
+ MetLife Legal Plan
+ Group auto and home insurance
+ Pet insurance
+ Commuter benefits
+ Discounts on products and services
+ Academic Achievement Scholarship
+ Service Recognition Awards
+ Employer matching donation
+ Workplace accommodations
Other Life Balance Programs
+ Adoption assistance
+ Backup day care and eldercare
+ Support for neurodivergent adults, children, and caregivers
+ Caregiving assistance for elderly and special needs individuals
+ Employee Assistance Program (EAP)
+ Paid Parental Leave
+ Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
+ Bereavement leaves
+ Military leave
+ Personal leave
+ Family and Medical Leave (FML)
+ Jury and Witness Duty Leave
**Why Join Us?**
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit **********************
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
.
**Primary Work Location**
USA NJ - Franklin Lakes
**Additional Locations**
USA UT - Sandy
**Work Shift**
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (********************************************* .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
**Salary Range Information**
$160,900.00 - $265,400.00 USD Annual
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
$88k-125k yearly est. 60d+ ago
Advertisment: Marketing Manager
Caribbean Food Delights
Digital marketing manager job in Tappan, NY
JOB POSTING
MARKETINGMANAGER
Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, MarketingManager, to join our team. Job responsibilities include but are not limited to the following:
Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
Lead and supervise the workflow of other team members in the department.
Participate in the research and development of new products.
Work closely with the R&D department on the modification of existing products and termination of ineffective products.
Gather and analyze customer feedback.
Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
Establish and maintain a unique product voice throughout all product lines and promotional materials.
Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget.
Plan and oversee advertising and promotional activities, including print, electronic and digital media.
Perform media buys required to promote companies' products and agenda.
Define and managedigitalmarketing for all brands, ie., social media, e-mail/sms, website.
Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
Monitor the competition including marketing activities on a regular basis.
Establish and maintain relationships with select industry influencers.
Supervise, review and approve all corporate sponsorships and donation requests.
Represent the company at trade shows, trade association meetings, etc., to promote products.
Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.
Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.
QUALIFICATIONS/EXPERIENCE:
Bachelor's degree in marketing
Minimum five (5) to seven (7) years related work experience
Knowledge of Digital and New Media including Email marketing
Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
Experience working with creative design software Photoshop or creative design platform, Canva is required
Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
Strong management, organizational and interpersonal skills
Ability to manage multiple projects/priorities, simultaneously.
PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION:
Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment - computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.
Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their 'disability' or 'protected veteran status.' Please fax resumes to: ************ or e-mail to: ********************. No relocation offer, no phone call. Must be eligible to work in the USA.
$90k-120k yearly Easy Apply 60d+ ago
Brand Manager
Tata Consumer Products 3.6
Digital marketing manager job in Woodcliff Lake, NJ
Join Our Team as Brand Manager at TCPL!
TCPL is seeking a dynamic and experienced Brand Manager to join our Integrated Marketing function in a full-time, salaried role based in Woodcliff Lake, New Jersey.
This position plays a pivotal role in strengthening and accelerating our core business. You'll work closely with the Head of Coffee Marketing, leading holistic initiatives to accelerate brand penetration and achieve growth ahead of the market, with a focus on portfolio management, go-to-market strategy, and communications - all while maintaining a sharp focus on the P&L.
Portfolio Strategy
Analyze portfolio performance by segment, variant, size, and channel to recommend assortment optimizations that maximize relevance and productivity on shelf. Leverage category insights from syndicated data (Nielsen, Numerator) as well as shopper and consumer insights to inform recommendations.
Assess Eight O'Clock's presence in e-commerce and identify opportunities to expand reach, optimize assortment, and drive growth across all digital channels. Propose actions to enhance the online customer experience, improve conversion rates, and ensure consistent brand messaging throughout the omni-channel ecosystem.
Brand Building
Support the rollout of our new brand positioning across touchpoints to help rejuvenate the Eight O'Clock brand:
Social, PR and Influencer management: Build a robust activation calendar that leverages culturally and seasonally relevant moments to drive brand awareness and consideration among core target groups.
Brand campaigns: Supportthe development and implementation of annual brand campaigns
Media Planning: Assist with media planning and execution in collaboration with the media agency
Co-Marketing: Collaborate with our strategic partner, Keurig, to develop and execute collabs that benefit from brands
Business Health
P&L: Monitor monthly financial performance (revenue through net profit) and ensure all marketing expenditures are in line with budgeted plans
Performance in market: Monitor monthly performance through Nielsen data, diagnose market share swings and recommend action plans to overcome challenges and overdrive market opportunities
Innovation and Learning
Product Innovation: Manage product and packaging innovation in partnership with cross-functional teams
Brand and category insights: Coordinate with the consumer insights manager and sales strategy teams to consistently deliver insights that drive growth
Requirements
What are the Critical success factors for the Role?
Minimum 4 years of marketing US CPG experience
Strong business acumen and analytical skills
Experience with syndicated data tools (Nielsen, IRI/Circana)
Experience managing external agency partners
Undergrad required
What are the Desirable success factors for the Role?
Entrepreneurial and solution-oriented mindset with a strong sense of ownership
Good understanding of the retail landscape with the ability to collaborate with and influence the Sales organization
Skilled at extracting actionable insights from consumer, shopper, and market data to inform brand strategy
Effective communicator with the ability to manage and influence cross-functional teams
Familiarity with the consumer goods industry, including its challenges and opportunities
Passionate and resilient; embraces the challenger brand spirit and is willing to do more with less!
Benefits
Total Target Compensation Hiring Range: 120,000 USD to 168,000 USD per year
The Total Target Compensation (TTC) at the time of hiring represents the pay range applicable upon commencement of employment. This range is effective from your hire date to March 31, 2026, and comprises both base pay and bonus pay. For further details regarding pay, please consult with your recruiter.
Final compensation for each employee will be determined based on various factors, including-but not limited to-geographical location, knowledge, skills and abilities, relevant experience, and educational background.
In addition to the Total Target Compensation, as part of Tata Consumer Products U.S. Inc., this position is eligible for our comprehensive employee benefits program. Benefits include a retirement plan, private health coverage, access to Employee Assistance Programs (EAP), leave entitlements, and special TCP discounts. Detailed information regarding benefit plan participation will be provided upon receipt of an employment offer or upon joining the organization.
Please note: The Company reserves the right to modify base salary and any other discretionary compensation programs at any time. Adjustments may be made based on individual performance, company or departmental performance, and market factors. The Company also reserves the right to amend benefits in accordance with company policies.
Date of posting: October 15, 2025
FLSA status: Exempt
$104k-135k yearly est. Auto-Apply 60d+ ago
Sr. Marketing Manager
Planet Networks
Digital marketing manager job in Newton, NJ
About Us Want to be part of a mission to improve people's lives by providing the fastest internet on the planet? At Planet Networks, youll join a team at a well-capitalized technology startup with over 100 employees. We're filled with ambitious, life-long learners who are eager to help one another and the company succeed. We value what we do for our communities and hold ourselves to the highest standard as we disrupt the vast telecommunications industry.
Job Description
Planet Networks has built strong momentum through referrals and reputation, but we're looking to fully scale and professionalize our marketing. Thus, were seeking a Sr. MarketingManager who can take full ownership of our marketing strategy and execution, as our first dedicated marketing hire, building the function from the ground up. You will have the opportunity to shape every aspect of how we market, measure, and communicate our brand. This is a role for someone who thrives on autonomy, accountability, and measurable results someone who is ready to fully own both planning and follow-through.
In this role, you will be the architect and operator of the entire marketing process, from planning and budgeting to creative execution, analytics, and optimization. Youll define marketing goals, develop Planet Networks brand marketing and growth strategy, design and run campaigns, track performance, and coordinate contractors or freelancers when needed. Youll be expected to blend strategic thinking with hands-on implementation: writing copy, analyzing data, helping determine budgets, and leading initiatives that directly impact customer acquisition and retention. Youll also collaborate closely with our sales team to evaluate the effectiveness of sales activities, identify data-driven opportunities for improvement, and ensure alignment between marketing efforts and revenue outcomes.
Key Responsibilities
Take full ownership of Planets marketing strategy, budget, including priority channels most relevant to our current stage
Build and manage the companys marketing roadmap, including campaigns, promotions, and performance tracking
Build and manage campaigns, promotions, and hyperlocal acquisition programs tailored to each town we serve
Develop, optimize, and scale customer referral programs
Work with our strategy and data team to apply statistical and econometric methods to analyze customer behavior, campaign ROI, and pricing elasticity
Design and oversee digital ad campaigns (Meta, Google, YouTube) including creative testing, offer testing, and audience segmentation
Improve website and landing page conversion through A/B testing, UX adjustments, and content optimization
Manage production of marketing materialseither in-house or through external contractors
Develop dashboards and reports tracking CAC, LTV, conversion rates, and other KPIs
Partner with sales leadership to analyze activity effectiveness and deliver actionable, data-driven insights
Other customer-acquisition related tasks as needed.
Skills & Qualifications
Core skills and qualifications:
48 years of experience in marketing, growth, or analytics roles
Proven ability to independently manage end-to-end marketing functions (strategy, budget, execution, measurement)
Hands-on experience building landing pages and performing conversion optimization
Strong copywriting and creative instincts for local and digital channels
Strong quantitative and analytical skills
Experience running and optimizing digital ad campaigns and tracking attribution
Excellent communication, writing, graphic design, and project management skills
Comfort working in fast-paced, high-independence environments where initiative is key
Preferred skills and qualifications:
Bachelors or Masters degree in Marketing, Economics, Statistics, or Data Science
Strong understanding of applied statistics and econometrics
Experience with Python, R, SQL, Excel, BI tools, and/or other analytics tools for marketing insights Experience working with creative tools (Adobe Creative Suite, etc)
Familiarity with telecom, broadband, or other recurring-revenue industries
Background managing freelancers, agencies, or local influencers
$110k-143k yearly est. 4d ago
Sr. Marketing Manager - Fragrance
Takasago International Corporation u s a 4.5
Digital marketing manager job in Rockleigh, NJ
At Takasago , we believe innovation, creativity, and purpose go hand in hand. We are a global leader in flavors, fragrances, fine chemicals, and aroma ingredients, dedicated to enriching lives through scent, technology, and craftsmanship. Headquartered in Japan with operations in 28 countries, Takasago is proudly ranked
#1 in Asia and #8 globally
among top flavor and fragrance companies.
$111k-139k yearly est. Auto-Apply 29d ago
Senior Marketing Manager
Noor Staffing Group
Digital marketing manager job in Montvale, NJ
Seeking a Senior MarketingManager of Food and Beverage for an F & E business in Montvale New Jersey.
The Snr. MarketingManager will drive strategic marketing and innovation initiatives for food and beverages for a Flavors and Encapsulates (F&E) business. The successful candidate will quickly gain a comprehensive understanding of the F&E business and build effective marketing plans to drive the business and brands forward. The individual must combine proven experience in B2B and internal innovation processes, with a strong understanding of the food and beverage marketplace.
The individual will be responsible for the execution of growth projects for the F&E brands, including innovation and application projects. This role requires regular interface and close collaboration with a broad cross functional team, including sales, business development and R&D. This position requires a deep understanding of customers & markets, key market trends, marketing strategy development, value proposition development, new ingredient launches, along with strong communication & people skills.
ESSENTIAL FUNCTIONS:
Growth Strategy Execution:
Lead and manage strategic cross-brand portfolio Initiatives, ensuring alignment with the division's business goals and driving sustained growth.
Develop and execute comprehensive marketing strategies that align with business objectives and market trends.
Collaborate with market analytics team to understand customer needs, preferences, and trends within the markets we serve.
Build and execute PR campaigns for both domestic and international strategic initiatives
Oversee branding, advertising, digitalmarketing, and public relations campaigns to enhance brand equity and market presence.
Develop media campaigns to promote F&E business solutions to target audiences. Including paid and earned media, webinars, whitepapers.
Develop tools, training, and resources for the sales team to effectively communicate product benefits and close deals.
Provide marketing support for international distributor network
Innovation Pipeline Management:
Serve as innovation commercial lead for key projects, driving initiatives forward through stage-gates, owning deliverables, and accelerating projects to launch stage
Drive ideation by identifying and initiating opportunities for the business aligned to customer insights.
Monitor industry reports, trade publications, and trend analyses to identify emerging demands, such as clean-label ingredients, plant-based alternatives, or functional foods.
Engage with customers, food scientists, and industry experts to gather qualitative insights.
Use data analytics to identify shifts in preferences (e.g., reduced sugar, allergen-free, or regional flavor trends).
Brand & Portfolio Management:
Work with the Director of Strategic Marketing & Business Development and the HNH MarCom team to deliver impactful and well communicated positioning of the F&E portfolio.
Develop compelling, differentiated value propositions across the entire portfolio and drive portfolio positioning efforts, including campaign logic, push topics, value proposition development, and gap analysis for the F&E portfolio.
REQUIREMENTS:
7-10 years of marketing experience in B2B food and beverage ingredients industry.
Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable
Bachelor's degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.
Strong innovative mindset with proven track record of successfully launching premium, value-based ingredients
Understanding and successful application of how to enable teams across a matrix organization
Decisive planning and execution skills while maintaining good judgement in a fast-paced environment
Uncompromising attitude towards the values of the company and safety at workplace
Strong analytical skills, experience with metrics, KPI's, CRM and web analytics
Key Leadership Competencies:
Apply today, roles like this rarely wait!
$110k-143k yearly est. 60d+ ago
Director of Digital Strategy - Arch Promo Group
Gemini Industries 3.6
Digital marketing manager job in Valley Cottage, NY
Job Description
The Director of Digital Strategy leads and executes marketing initiatives that support revenue growth across Arch Promo Group and its portfolio of brands. This role partners closely with sales leadership and brand stakeholders to translate business goals into practical, measurable marketing programs.
This position is both strategic and hands-on, owning day-to-day execution while helping build structure, consistency, and momentum in a fast-paced, growth-driven environment. Success in this role requires strong communication, organization, and the ability to turn ideas into action.
Location:This role may be based in St. Louis, MO or at other Arch Promo Group locations, including Roxana, IL; Lake Barrington, IL; Stamford, CT; Valley Cottage, NY; Fitchburg, MA; Baltimore, MD; or Stuttgart, AR. Hybrid flexibility may vary by location.
Supervisory Responsibilities:
None.
Duties/Responsibilities:
· Lead digitalmarketing execution in support of sales goals, trade shows, and key selling periods
· Serve as the primary marketing point of contact between corporate leadership and brand general managers
· Support inside and outside sales teams with campaigns, tools, and content that drive engagement and opportunity creation
· Manage brand presence and visibility across industry platforms including ESP, SAGE, and Distributor Central
· Oversee website content, landing pages, and digital touchpoints to improve awareness and lead flow
· Build and maintain a realistic social media and digital content calendar across brands
· Create or coordinate content that highlights products, people, culture, and brand value
· Recommend and managedigital campaigns that are practical, measurable, and sales-focused
· Develop and manage the marketing budget with a focus on ROI and business impact
· Track performance, report insights, and continuously optimize marketing efforts
· Collaborate cross-functionally with sales, customer service, and leadership to ensure alignment and execution
Required Skills/Abilities:
· Strong understanding of digitalmarketing strategy and execution in a B2B environment
· Excellent communication and organizational skills with the ability to manage multiple priorities
· Ability to operate across multiple brands and stakeholder groups
· Self-motivated, entrepreneurial, and comfortable building structure in a fast-moving environment
· Team-oriented mindset with the ability to collaborate effectively across departments
· Data-driven approach with a focus on measurable outcomes and continuous improvement
· Creative, flexible, and resourceful in problem-solving and execution
Education and Experience:
A combination of education, training, and experience that supports the ability to execute effectively and enable sales and brand partners to succeed. A typical path includes:
· Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
· Five or more years of marketing experience, preferably in promotional products or a related B2B industry
· Experience with CRM or marketing automation tools; HubSpot experience preferred
About Arch Promo Group
Arch Promo Group is a fast-paced, growth-driven promotional products organization bringing together several strong brands under one umbrella. We operate with an entrepreneurial mindset, moving quickly, testing ideas, and building structure as we scale.
We value collaboration, accountability, and people who take ownership. This is not a highly scripted environment. It is an opportunity to build, influence, and execute while working closely with sales and leadership to drive growth.
$130k-168k yearly est. 25d ago
Performance Marketing Manager - US
3 Little Birds Interactive
Digital marketing manager job in Totowa, NJ
Join one of the fastest growing cashback sites in America and become part of an expanding global group. Started 9 years ago in the UK, the website now has over 4 million members who save millions of pounds every month as a member of the UK's most generous cashback site. Three years ago, we launched it and following outstanding growth in 2014 that saw turnover grow by over 300% and advertising revenue grow by 700%, we are excited to be looking to recruit a number of key personnel for our New Jersey offices to further accelerate this opportunity. There is also a potential for one of these positions to be located on the West Coast (San Francisco area) .
The company is privately owned and aims to always be The USA's most generous cashback website. We are an ethical company and live by the motto “do as you would be done by”. We extend this way of operating to all of our members, stores, employees and partners as one of our core values. Overview We have experienced phenomenal growth since inception, with triple digit growth in both cashback and advertising revenue expected to continue for a number of years. This growth has created the need to expand the team in-country and we are looking for two pro-active Partnership associates to expend on our existing UK based team. This is a real opportunity to get in at a key stage of development, building on strong existing relationships as well as forging new ones. This role will benefit from substantial UK support as elements transition from the UK. The Partnerships team is responsible for sourcing new cashback deals, proposing advertising placement packages and delivering the best value to our members and our merchant partners. Working closely with all the major US affiliate networks and partner companies like Amazon, Ebay, Walmart, Disneystore, and American Express, we are looking for keen team members to ensure advertising revenue growth keeps pace with the growth of our US website.
Job Description
Reports to: MarketingManager - US
Basis: Full Time
Department: Marketing
Location: New Jersey - some US travel may be required
Salary: Competitive
We have experienced phenomenal growth since inception, with triple digit growth in both cashback and advertising revenue expected to continue for a number of years. This growth has created the need to expand the team in-country and we are looking for a pro-active, marketing executive to join us. This is a real opportunity to get in at the relatively early stages of our development in the US market. Reporting to the US MarketingManager, whilst also working closely with our Global Head of PR, the Performance MarketingManager will be primarily responsible for our website's performance marketing - affiliate, lead gen and direct partnerships; helping to optimize the success of the existing portfolio of affiliates and sourcing new affiliates and partnerships all with the goal of scaling the growth and market presence to obtain new members to the site within agreed ROI targets. The successful applicant will need to have 2 years+ Affiliate experience preferably gained in a similar role, but more importantly possess a real understanding of all aspects of affiliate marketing. A friendly, hands-on, and fun approach to work is also a must. The role will involve developing and maintaining strong relationships with partner affiliate networks and other lead generation partners.
Key Responsibilities may include:
• Developing new and existing relationships and partnerships with Networks and Affiliates
• Daily affiliate management - work with publisher partners and networks to optimise delivery and campaign performance.
• Responsible for ensuring the brand values of our Cashback website are reflected in all campaigns and with the publishers we work with.
• Analyse publisher and partner performance on a daily basis, maximise and identify opportunities. Review Cost Per Registration and Cost Per Activation to the site.
• Investigate under-performing publishers and partnerships; strategize improvements and where necessary remove from the programme.
• Develop campaigns with affiliate and direct partnerships that work with our website's demographic.
• Building of landing pages (training given if required), writing copy and liasing with UK design function .
• Implement initiatives that enhance affiliate and partnerships productivity, create new growth opportunities.
• Support the US MarketingManager in the implementation and execution of our marketing activities to acquire new members and get increased purchases via the site. • Execution of all agreed seasonal marketing campaigns alongside the MarketingManager and other departments.
• Research pre and post campaign results to measure the delivery on ROI.
• Additional marketing duties likely to include social media as and when required
• As a relatively small operation of 5-10 US based staff, need to be have a very hands-on approach with high levels of flexibility doing what is needed to get the job done.
Qualifications
• Enthusiastic proactive self-starter
• Clear understanding of digitalmarketing to include CPC, CPM, CPA, CPV, e-mail marketing, blog marketing, SEO, SEM
• Honest with a sense of fair play
• A passion for saving consumers money
• 2 Years+ direct affiliate experience
• Existing industry relationships desirable but not essential
• Educated to degree level with a strong passion for Marketing
• A strong understanding of how offers and incentives can be used to drive response and profitability
• Numerical and analytical with ability to analyze data and present findings
• Self-motivated, thriving on autonomy
• Determination to improve knowledge on a day to day basis
Additional Information
All your information will be kept confidential according to EEO guidelines.
$87k-130k yearly est. 60d+ ago
Social Media Manager
Color Street and Innovative Cosmetic Concepts
Digital marketing manager job in Paterson, NJ
Job DescriptionDescription:
At Color Street and Innovative Cosmetic Concepts, we believe one brilliant idea can change everything. Our revolutionary, patented, real nail polish strips and ever-expanding line of premium beauty products empower beauty lovers around the globe and inspire our community of Independent Stylists to express themselves in full color!
We are seeking an experienced Social Media Manager to join our dynamic team and play a pivotal role in scaling our social community while increasing engagement and impressions. You will spearhead Color Street's strategy and execution across owned social platforms with a primary focus on video content creation. This role would sit in our Totowa, NJ location and go to our Manhattan office 1-2x per week for photo shoots.
Requirements:
Social Media Management:
Work with the creative and marketing teams to develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.)
Create, curate, and manage all published content (images, video, written, and audio)
Plan and execute social media campaigns that align with marketing objectives and brand messaging
Analyze and report on social media performance using tools such as Google Analytics, Hootsuite, or similar
Community engagement: manage reactive escalations and proactive engagement
Coordinate with internal creative teams by submitting project request forms for asset needs.
Collaborate with cross functional teams to craft messaging for social channels and posts when applicable.
Present cross-functionally for approvals to ensure social content aligns with brand standards.
Analyze post performance, track KPIs, and report on industry activity through monthly reports.
Stay informed on the latest social media trends.
Content Creation:
Create thumb stopping, engaging, fun, and informative video content that ultimately grow our following by building brand awareness, and sales.
Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, Facebook and YouTube.
Manage short-form video content from internal creative by contributing to briefs, providing feedback, assisting with filming/capturing, and making edits.
Produce content including filming, modeling, and editing.
Support cross-functional team content needs for organic social support.
Cover events and brand photoshoots by attending, capturing content, and editing footage.
Qualifications:
Bachelor's degree or higher coupled with 2-4 years of relevant experience in social media marketing.
In-depth knowledge of social media platforms including Instagram, TikTok, YouTube, X, Pinterest, and Facebook.
Ability to work well in a fast-paced environment with a flexible, positive, and solutions-driven attitude.
Understanding of photo and photo editing resources such as Photoshop, Lightroom.
Demonstrated experience working with video editing platforms such as CapCut, InShot, Canva, Adobe Premiere Pro, or other.
Basic understanding of design resources such as Canva.
Excellent writing, editing, and proofreading skills.
Strong organizational, detail-orientation, and project management skills.
Ability to work independently and as part of a team.
You work well under deadlines, deftly prioritizing and multitasking as needed.
Strong problem-solving and troubleshooting skills.
Open to travel opportunities.
Existing social content portfolio or digital body of work required
$59k-87k yearly est. 16d ago
Sr. Marketing Manager - Fragrance
Takasago International Corporation U S A 4.5
Digital marketing manager job in Rockleigh, NJ
At Takasago, we believe innovation, creativity, and purpose go hand in hand. We are a global leader in flavors, fragrances, fine chemicals, and aroma ingredients, dedicated to enriching lives through scent, technology, and craftsmanship. Headquartered in Japan with operations in 28 countries, Takasago is proudly ranked #1 in Asia and #8 globally among top flavor and fragrance companies.
We are currently seeking a Senior MarketingManager to join our Fragrance - Home & Personal Care (HPC) team. This role is ideal for a strategic, creative marketer who is passionate about consumer behavior, emerging trends, and the art and science of scent.
The Role
As Senior MarketingManager, you will partner closely with commercial, creative, and global teams to develop compelling, insight-driven fragrance strategies for high-profile home and personal care clients. You will translate market trends, cultural insights, and olfactive expertise into impactful concepts that inspire customers and drive business growth.
Key Responsibilities
Lead creative marketing strategy for client briefs, including market analysis, trend insights, concept development, olfactive storytelling, brand positioning, and launch activation ideas
Develop and deliver engaging, multimedia presentations to local and multinational clients, often at the executive level
Translate global trends and market insights into brand-relevant, scent-driven recommendations and white-space opportunities
Proactively inspire internal teams (Perfumers, Evaluation, Commercial) with emerging fragrance, lifestyle, and cultural trends
Maintain deep knowledge of global HPC markets, key launches, innovations, and fragrance trends
Apply Takasago's proprietary R&D technologies and tools to consumer-facing product concepts
Collaborate across global affiliates to share insights and drive innovation
Travel locally and domestically (~15%) for client meetings and presentations
Qualifications & Experience
8+ years of experience in brand, category, fragrance, or FMCG marketing
MBA preferred; BS/BA with significant experience considered
Strong olfactive knowledge and scent vocabulary preferred
Proven ability to present confidently to senior leaders and diverse audiences
Strategic thinker with strong creative sensibility and aesthetic judgment
Excellent collaboration skills in fast-paced, cross-cultural environments
Passion for fragrance, storytelling, and consumer-centric innovation
Why Takasago?
Global leader with a strong legacy and forward-looking innovation culture
Collaborative, inclusive environment that values growth, balance, and purpose
Competitive benefits including flexible work arrangements, tuition assistance, comprehensive health coverage, robust retirement plans, and employee assistance programs effective the first day of employment
Apply
Interested candidates are encouraged to apply via Takasago Career Site
For questions regarding the application process, please contact: ******************************
Takasago is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace - providing equal opportunities and equal access to all individuals regardless of race or ethnicity, sex/gender (including pregnancy), gender identity or expression, sexual orientation, age, disability, genetic information, marital status, civil union status, familial status, religion, national origin or citizenship, military service status, or any other category protected by law.
$111k-139k yearly est. Auto-Apply 27d ago
Global Marketing Manager - BD Vacutainer Tubes
BD Systems 4.5
Digital marketing manager job in Franklin Lakes, NJ
SummaryThe Specimen Management business is seeking a Global MarketingManager to support its Lab Specimen Management portfolio. BD is the global market leader in Specimen Management, with leadership positions in both its containment portfolio (BD Vacutainer ) and Specimen Acquisition portfolio.
As a key member of the Global Marketing team, the Global MarketingManager will help shape the strategic direction, general management, and financial performance of the BD Vacutainer Hematology & Specialty Tubes portfolio. This role will also contribute to the broader Blood Collection Tubes portfolio within the Lab Specimen Management (containment) business.
This position plays a critical role in delivering strategic insights that influence go-to-market strategies and product development decisions. The Global MarketingManager will collaborate closely with cross-functional partners and regional marketing teams, serving as a portfolio expert and central resource to support the commercial success of the Lab Specimen Management platform.Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Responsibilities
Be responsible for the global strategy and performance of the BD Vacutainer Hematology & Specialty Tubes portfolio.
Partner with international and regional marketing and sales teams to support global commercialization efforts.
Conduct market and customer analysis to find opportunities for innovation and portfolio expansion.
Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines.
Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions.
Direct market research efforts to generate short- and long-term forecasts and interpret market trends.
Supervise global competitor activity across products, sales, and marketing to inform strategic positioning.
Develop and implement strategic and tactical go-to-market plans, including product positioning and messaging.
Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials.
Provide expertise across the full marketing mix, including advertising, digitalmarketing, direct marketing, tradeshows, public relations, and scientific communications.
Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies.
Qualifications
Education
BS/BA in business, science, marketing, or health care required
MBA is preferred
Experience
At least 3 to 5+ years' work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred)
Business experience may include marketing, sales, sales training, business development
Knowledge, skills and abilities
Proactive self-starter with the ability to thrive in a fast-paced, dynamic environment
Strong action orientation with excellent prioritization and multitasking skills
Strategic problem solver with a growth mindset and strong influencing capabilities
Validated teammate with the ability to collaborate effectively across functions in a highly matrixed organization
Exceptional communication, interpersonal, organizational, and creative problem-solving skills
Sound judgment with the ability to make independent decisions when needed
Highly analytical, with the ability to identify trends and uncover opportunities for accelerated growth
Strong customer orientation with a keen ability to uncover and address unmet collaborator needs
At BD, we prioritize on-site collaboration because we believe it develops creativity, innovation, and effective problem-solving, which are crucial in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for older and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit **********************
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
#CLOLI
Required Skills
Optional Skills
.
Primary Work LocationUSA NJ - Franklin LakesAdditional LocationsWork Shift
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
114 600,00 $ - 189 100,00 $ USD Annual
$99k-140k yearly est. Auto-Apply 51d ago
Sr. Global Marketing Manager, Commercial Excellence and Execution
BD (Becton, Dickinson and Company
Digital marketing manager job in Franklin Lakes, NJ
We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
The Sr. Global MarketingManager, Commercial Excellence & Execution will play a critical role within BD's Lab Specimen Management business, driving commercial strategy, execution, and sales enablement across global and regional teams. This role ensures execution of BD's go-to-market strategies, helps to strengthens commercial execution capabilities, and delivers measurable impact through best-in-class tools, processes, and training.
BD is the global market leader in specimen management, with a strong legacy in containment (BD Vacutainer) and acquisition technologies. This position builds on that foundation by enabling commercial teams to implement with precision, consistency, and confidence-ultimately accelerating growth and reinforcing BD's leadership in the market.
Responsibilities
Market Insights, Analytics & Modeling
* Deliver actionable insights on market trends, customer segmentation, and driven dynamics to advise commercial strategies.
* Develop and maintain market models to drive accurate short- and long-term forecast demand, assess growth opportunities, and guide resource allocation.
* Translate insights into clear recommendations for execution teams, ensuring decisions are grounded in robust analysis.
* Use data-driven analytics to evaluate pricing strategies, portfolio performance, and ROI of commercial initiatives.
Commercial Excellence & Execution
* Supervise and analyze commercial performance metrics to identify gaps and implement corrective actions.
* Support the development and deployment of sales enablement tools, training programs, and execution frameworks to drive BD Excellence across regions.
* Develop and implement a comprehensive framework to define, track, and analyze marketing metrics that measure the effectiveness of key commercial programs and tools.
Strategic Innovation
* Generate deep customer insights through qualitative and quantitative research to inform priorities.
* Identify unmet customer needs and translate them into actionable opportunities for new solutions.
* Develop robust cases that outline market potential, financial impact, and strategic fit for proposed innovations.
* Conduct market modeling and forecasting to validate opportunity size and guide resource allocation.
* Collaborate cross-functionally with R&D, commercial, and regional teams to align innovation initiatives with customer and market requirements.
Go-to-Market Alignment
* Ensure alignment between global marketing strategies and regional execution plans, providing clear guidance, resources and support for successful implementation.
* Support launch readiness and execution for new products and solutions, ensuring commercial teams are equipped with messaging, tools, and training.
Cross Functional Collaboration
* Work closely with global marketing, regional sales, training, and operations teams to drive adoption of standard processes and standardize execution models.
* Serve as a key liaison between marketing and commercial teams to ensure feedback loops advise strategy and execution improvements.
Qualifications
Education
* BS/BA in business, science, marketing, or health care required
* MBA is preferred
Experience
* At least 6 to 8+ years' work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred)
* Business experience may include marketing, sales, sales training, business development
Knowledge, Skills and Abilities
* Analytical Rigor: Highly analytical with a confirmed ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities.
* Customer Centric: Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs.
* Learning Agility: Demonstrates a strong capacity to learn quickly, adapt to new challenges, and apply insights across diverse situations to drive innovation and continuous improvement
* Execution Orientation: Strong action orientation with excellent prioritization and multitasking skills.
* Strategic Mindset: Strategic thinker with a growth mindset and strong influencing capabilities.
* Cross-functional Collaboration: Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization.
* Communication: Exceptional communication, interpersonal, organizational, and creative problem-solving skills.
Travel
* 25% of the time
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
* Annual Bonus
* Potential Discretionary LTI Bonus
* Potential reimbursement of phone use
Health and Well-being Benefits
* Medical coverage
* Health Savings Accounts
* Flexible Spending Accounts
* Dental coverage
* Vision coverage
* Hospital Care Insurance
* Critical Illness Insurance
* Accidental Injury Insurance
* Life and AD&D insurance
* Short-term disability coverage
* Long-term disability insurance
* Long-term care with life insurance
Other Well-being Resources
* Anxiety management program
* Wellness incentives
* Sleep improvement program
* Diabetes management program
* Virtual physical therapy
* Emotional/mental health support programs
* Weight management programs
* Gastrointestinal health program
* Substance use management program
* Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
* BD 401(k) Plan
* BD Deferred Compensation and Restoration Plan
* 529 College Savings Plan
* Financial counseling
* Baxter Credit Union (BCU)
* Daily Pay
* College financial aid and application guidance
Life Balance Programs
* Paid time off (PTO), including all required State leaves
* Educational assistance/tuition reimbursement
* MetLife Legal Plan
* Group auto and home insurance
* Pet insurance
* Commuter benefits
* Discounts on products and services
* Academic Achievement Scholarship
* Service Recognition Awards
* Employer matching donation
* Workplace accommodations
Other Life Balance Programs
* Adoption assistance
* Backup day care and eldercare
* Support for neurodivergent adults, children, and caregivers
* Caregiving assistance for elderly and special needs individuals
* Employee Assistance Program (EAP)
* Paid Parental Leave
* Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
* Bereavement leaves
* Military leave
* Personal leave
* Family and Medical Leave (FML)
* Jury and Witness Duty Leave
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit **********************
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
143 300,00 $ - 236 500,00 $ USD Annual
How much does a digital marketing manager earn in Middletown, NY?
The average digital marketing manager in Middletown, NY earns between $73,000 and $148,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Middletown, NY