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The differences between digital marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Digital Marketing Specialist | Content Specialist | |
| Yearly salary | $60,359 | $66,018 |
| Hourly rate | $29.02 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 94,029 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Digital marketing specialists and content specialists have different pay scales, as shown below.
| Digital Marketing Specialist | Content Specialist | |
| Average salary | $60,359 | $66,018 |
| Salary range | Between $44,000 And $81,000 | Between $52,000 And $83,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Health Care |
There are a few differences between a digital marketing specialist and a content specialist in terms of educational background:
| Digital Marketing Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and content specialists' demographics:
| Digital Marketing Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |