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The differences between digital marketing specialists and executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing specialist, becoming an executive takes usually requires More than 10 years. Additionally, an executive has an average salary of $108,285, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for an executive are customer service, digital transformation, and healthcare.
| Digital Marketing Specialist | Executive | |
| Yearly salary | $60,359 | $108,285 |
| Hourly rate | $29.02 | $52.06 |
| Growth rate | 19% | 6% |
| Number of jobs | 94,029 | 83,869 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 61% |
| Average age | 37 | 52 |
| Years of experience | 6 | - |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
An Executive's responsibilities vary depending on an organization or company. However, most of the time, it involves a great deal of leadership and communication. An Executive must oversee and direct employees towards particular sets of goals and vision, create strategies and plans that will benefit the company's financial gains and workforce, and as well as evaluate and analyze the progress of various company departments. Moreover, an Executive holds the power of decision-making, such as in the aspects of budget, promotions, and policies.
Digital marketing specialists and executives have different pay scales, as shown below.
| Digital Marketing Specialist | Executive | |
| Average salary | $60,359 | $108,285 |
| Salary range | Between $44,000 And $81,000 | Between $63,000 And $184,000 |
| Highest paying City | San Francisco, CA | Providence, RI |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Capgemini |
| Best paying industry | Finance | - |
There are a few differences between a digital marketing specialist and an executive in terms of educational background:
| Digital Marketing Specialist | Executive | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 61% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between digital marketing specialists' and executives' demographics:
| Digital Marketing Specialist | Executive | |
| Average age | 37 | 52 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.7% Asian, 7.6% White, 76.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |