Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing specialists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing specialist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Digital Marketing Specialist | Marketing Strategist | |
| Yearly salary | $60,359 | $80,033 |
| Hourly rate | $29.02 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 94,029 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Digital marketing specialists and marketing strategists have different pay scales, as shown below.
| Digital Marketing Specialist | Marketing Strategist | |
| Average salary | $60,359 | $80,033 |
| Salary range | Between $44,000 And $81,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between a digital marketing specialist and a marketing strategist in terms of educational background:
| Digital Marketing Specialist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and marketing strategists' demographics:
| Digital Marketing Specialist | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |