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The differences between digital marketing specialists and requirements managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing specialist, becoming a requirements manager takes usually requires 6-8 years. Additionally, a requirements manager has an average salary of $87,310, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a requirements manager are java, client facing, and emerging technologies.
| Digital Marketing Specialist | Requirements Manager | |
| Yearly salary | $60,359 | $87,310 |
| Hourly rate | $29.02 | $41.98 |
| Growth rate | 19% | 16% |
| Number of jobs | 94,029 | 64,837 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 64% |
| Average age | 37 | 47 |
| Years of experience | 6 | 8 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
A Requirements Manager develops and oversees procedures to ensure that projects meet their needs. They focus on identifying project requirements through extensive research and analysis, conceptualizing plans to attain them. There are also instances when they must spearhead product and requirement reviews, identifying their strengths and weaknesses to develop solutions against potential problem areas. Most Requirements Managers manage development teams, leading and encouraging them to reach goals while implementing company standards and regulations for a smooth and efficient workflow.
Digital marketing specialists and requirements managers have different pay scales, as shown below.
| Digital Marketing Specialist | Requirements Manager | |
| Average salary | $60,359 | $87,310 |
| Salary range | Between $44,000 And $81,000 | Between $56,000 And $135,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | Meta | - |
| Best paying industry | Finance | - |
There are a few differences between a digital marketing specialist and a requirements manager in terms of educational background:
| Digital Marketing Specialist | Requirements Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Carnegie Mellon University |
Here are the differences between digital marketing specialists' and requirements managers' demographics:
| Digital Marketing Specialist | Requirements Manager | |
| Average age | 37 | 47 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 66.8% Female, 33.2% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 6.8% Unknown, 5.2% Hispanic or Latino, 10.2% Asian, 12.6% White, 65.1% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 11% |