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The differences between digital media coordinators and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media coordinator, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Media Coordinator | Digital Marketing Manager | |
| Yearly salary | $50,169 | $99,563 |
| Hourly rate | $24.12 | $47.87 |
| Growth rate | 8% | 10% |
| Number of jobs | 39,317 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital media coordinators and digital marketing managers have different pay scales, as shown below.
| Digital Media Coordinator | Digital Marketing Manager | |
| Average salary | $50,169 | $99,563 |
| Salary range | Between $39,000 And $63,000 | Between $71,000 And $138,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Colgate University | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a digital media coordinator and a digital marketing manager in terms of educational background:
| Digital Media Coordinator | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | Stanford University | University of Georgia |
Here are the differences between digital media coordinators' and digital marketing managers' demographics:
| Digital Media Coordinator | Digital Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |