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The differences between digital media coordinators and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media coordinator, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Digital Media Coordinator | Marketing Communications Specialist | |
| Yearly salary | $50,169 | $53,993 |
| Hourly rate | $24.12 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,317 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Digital media coordinators and marketing communications specialists have different pay scales, as shown below.
| Digital Media Coordinator | Marketing Communications Specialist | |
| Average salary | $50,169 | $53,993 |
| Salary range | Between $39,000 And $63,000 | Between $36,000 And $80,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Colgate University | Apple |
| Best paying industry | Professional | Technology |
There are a few differences between a digital media coordinator and a marketing communications specialist in terms of educational background:
| Digital Media Coordinator | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between digital media coordinators' and marketing communications specialists' demographics:
| Digital Media Coordinator | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |