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The differences between digital media coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a public relations coordinator. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Digital Media Coordinator | Public Relations Coordinator | |
| Yearly salary | $50,169 | $46,225 |
| Hourly rate | $24.12 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,317 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Digital media coordinators and public relations coordinators have different pay scales, as shown below.
| Digital Media Coordinator | Public Relations Coordinator | |
| Average salary | $50,169 | $46,225 |
| Salary range | Between $39,000 And $63,000 | Between $35,000 And $60,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | Colgate University | Shiseido |
| Best paying industry | Professional | Health Care |
There are a few differences between a digital media coordinator and a public relations coordinator in terms of educational background:
| Digital Media Coordinator | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between digital media coordinators' and public relations coordinators' demographics:
| Digital Media Coordinator | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |