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The differences between digital media coordinators and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media coordinator, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Digital Media Coordinator | Social Media Manager | |
| Yearly salary | $50,169 | $70,287 |
| Hourly rate | $24.12 | $33.79 |
| Growth rate | 8% | 10% |
| Number of jobs | 39,317 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Digital media coordinators and social media managers have different pay scales, as shown below.
| Digital Media Coordinator | Social Media Manager | |
| Average salary | $50,169 | $70,287 |
| Salary range | Between $39,000 And $63,000 | Between $50,000 And $98,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Colgate University | Microsoft |
| Best paying industry | Professional | Technology |
There are a few differences between a digital media coordinator and a social media manager in terms of educational background:
| Digital Media Coordinator | Social Media Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between digital media coordinators' and social media managers' demographics:
| Digital Media Coordinator | Social Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |