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The differences between digital media strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $62,947 average annual salary of a digital media strategist.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Digital Media Strategist | Marketing Strategist | |
| Yearly salary | $62,947 | $80,033 |
| Hourly rate | $30.26 | $38.48 |
| Growth rate | 8% | 10% |
| Number of jobs | 31,387 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Digital media strategists and marketing strategists have different pay scales, as shown below.
| Digital Media Strategist | Marketing Strategist | |
| Average salary | $62,947 | $80,033 |
| Salary range | Between $44,000 And $89,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Media | Technology |
There are a few differences between a digital media strategist and a marketing strategist in terms of educational background:
| Digital Media Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between digital media strategists' and marketing strategists' demographics:
| Digital Media Strategist | Marketing Strategist | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |