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The differences between digital media strategists and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media strategist and a social media director. Additionally, a social media director has an average salary of $70,846, which is higher than the $62,947 average annual salary of a digital media strategist.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Digital Media Strategist | Social Media Director | |
| Yearly salary | $62,947 | $70,846 |
| Hourly rate | $30.26 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,387 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Digital media strategists and social media directors have different pay scales, as shown below.
| Digital Media Strategist | Social Media Director | |
| Average salary | $62,947 | $70,846 |
| Salary range | Between $44,000 And $89,000 | Between $40,000 And $124,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Idaho |
| Best paying company | Accenture | |
| Best paying industry | Media | Internet |
There are a few differences between a digital media strategist and a social media director in terms of educational background:
| Digital Media Strategist | Social Media Director | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media strategists' and social media directors' demographics:
| Digital Media Strategist | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |