Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital product managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and an associate product manager. Additionally, a digital product manager has an average salary of $98,127, which is higher than the $89,963 average annual salary of an associate product manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for an associate product manager are product management, project management, and user stories.
| Digital Product Manager | Associate Product Manager | |
| Yearly salary | $98,127 | $89,963 |
| Hourly rate | $47.18 | $43.25 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 107,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
Digital product managers and associate product managers have different pay scales, as shown below.
| Digital Product Manager | Associate Product Manager | |
| Average salary | $98,127 | $89,963 |
| Salary range | Between $70,000 And $136,000 | Between $65,000 And $122,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Start-up |
There are a few differences between a digital product manager and an associate product manager in terms of educational background:
| Digital Product Manager | Associate Product Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and associate product managers' demographics:
| Digital Product Manager | Associate Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 45.0% Female, 55.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |