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The differences between digital product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a brand manager. Additionally, a digital product manager has an average salary of $98,127, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Digital Product Manager | Brand Manager | |
| Yearly salary | $98,127 | $97,789 |
| Hourly rate | $47.18 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Digital product managers and brand managers have different pay scales, as shown below.
| Digital Product Manager | Brand Manager | |
| Average salary | $98,127 | $97,789 |
| Salary range | Between $70,000 And $136,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a digital product manager and a brand manager in terms of educational background:
| Digital Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and brand managers' demographics:
| Digital Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |