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The differences between digital product managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $98,127 average annual salary of a digital product manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Product Manager | Digital Marketing Manager | |
| Yearly salary | $98,127 | $99,563 |
| Hourly rate | $47.18 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital product managers and digital marketing managers have different pay scales, as shown below.
| Digital Product Manager | Digital Marketing Manager | |
| Average salary | $98,127 | $99,563 |
| Salary range | Between $70,000 And $136,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | McKinsey & Company Inc | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a digital product manager and a digital marketing manager in terms of educational background:
| Digital Product Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and digital marketing managers' demographics:
| Digital Product Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |