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The differences between digital product managers and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $98,127 average annual salary of a digital product manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Digital Product Manager | Director, Product Marketing | |
| Yearly salary | $98,127 | $141,699 |
| Hourly rate | $47.18 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Digital product managers and directors, product marketing have different pay scales, as shown below.
| Digital Product Manager | Director, Product Marketing | |
| Average salary | $98,127 | $141,699 |
| Salary range | Between $70,000 And $136,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a digital product manager and a director, product marketing in terms of educational background:
| Digital Product Manager | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and directors, product marketing' demographics:
| Digital Product Manager | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |