Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a media manager. Additionally, a digital product manager has an average salary of $98,127, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Digital Product Manager | Media Manager | |
| Yearly salary | $98,127 | $96,475 |
| Hourly rate | $47.18 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Digital product managers and media managers have different pay scales, as shown below.
| Digital Product Manager | Media Manager | |
| Average salary | $98,127 | $96,475 |
| Salary range | Between $70,000 And $136,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a digital product manager and a media manager in terms of educational background:
| Digital Product Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and media managers' demographics:
| Digital Product Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |