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The differences between digital product managers and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $98,127 average annual salary of a digital product manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a product director are product management, product strategy, and project management.
| Digital Product Manager | Product Director | |
| Yearly salary | $98,127 | $148,910 |
| Hourly rate | $47.18 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Digital product managers and product directors have different pay scales, as shown below.
| Digital Product Manager | Product Director | |
| Average salary | $98,127 | $148,910 |
| Salary range | Between $70,000 And $136,000 | Between $104,000 And $212,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Internet |
There are a few differences between a digital product manager and a product director in terms of educational background:
| Digital Product Manager | Product Director | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and product directors' demographics:
| Digital Product Manager | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |