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The differences between digital product managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a product line manager. Additionally, a digital product manager has an average salary of $98,127, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a product line manager are product management, customer service, and PLM.
| Digital Product Manager | Product Line Manager | |
| Yearly salary | $98,127 | $97,237 |
| Hourly rate | $47.18 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
Digital product managers and product line managers have different pay scales, as shown below.
| Digital Product Manager | Product Line Manager | |
| Average salary | $98,127 | $97,237 |
| Salary range | Between $70,000 And $136,000 | Between $52,000 And $178,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | McKinsey & Company Inc | ON Semiconductor |
| Best paying industry | Technology | Energy |
There are a few differences between a digital product manager and a product line manager in terms of educational background:
| Digital Product Manager | Product Line Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and product line managers' demographics:
| Digital Product Manager | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |