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Digital product manager vs product management director

The differences between digital product managers and product management directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a product management director. Additionally, a product management director has an average salary of $156,724, which is higher than the $98,127 average annual salary of a digital product manager.

The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a product management director are product management, product strategy, and cloud.

Digital product manager vs product management director overview

Digital Product ManagerProduct Management Director
Yearly salary$98,127$156,724
Hourly rate$47.18$75.35
Growth rate10%10%
Number of jobs129,203170,460
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Average age3939
Years of experience1010

What does a digital product manager do?

It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.

What does a product management director do?

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

Digital product manager vs product management director salary

Digital product managers and product management directors have different pay scales, as shown below.

Digital Product ManagerProduct Management Director
Average salary$98,127$156,724
Salary rangeBetween $70,000 And $136,000Between $112,000 And $219,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryTechnologyTechnology

Differences between digital product manager and product management director education

There are a few differences between a digital product manager and a product management director in terms of educational background:

Digital Product ManagerProduct Management Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital product manager vs product management director demographics

Here are the differences between digital product managers' and product management directors' demographics:

Digital Product ManagerProduct Management Director
Average age3939
Gender ratioMale, 61.2% Female, 38.8%Male, 77.1% Female, 22.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital product manager and product management director duties and responsibilities

Digital product manager example responsibilities.

  • Collect, manage and CSS, basic report data.
  • Supervise and independently manage video content for high traffic YouTube and SEO rankings.
  • Lead the Spanish site to triple digit growth in bottom line profit YOY.
  • Manage ROI, vision, and backlog prioritization as product owner in agile/scrum environment.
  • Manage the strategic evolution of online support from consumer (B2C) to enterprise (B2B).
  • Manage information architecture for iOS mobile applications.
  • Show more

Product management director example responsibilities.

  • Lead initiatives across broad categories ranging from search engine optimization to promotions and CRM to customer retention.
  • Deploy a highly customize third-party CRM and sales management software, managing $40MM annual ad sales revenue.
  • Manage a team of 8 developers , 3 editors , 1 QA person, and 1 graphic designer.
  • Manage cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
  • Manage the product management, business analyst, and UI teams in the development of a new class of EMM applications.
  • Manage the design development process from designer sketch handover to bulk production delivery.
  • Show more

Digital product manager vs product management director skills

Common digital product manager skills
  • Product Management, 8%
  • Digital Marketing, 5%
  • User Experience, 5%
  • Digital Transformation, 4%
  • User Stories, 4%
  • Market Research, 4%
Common product management director skills
  • Product Management, 13%
  • Product Strategy, 7%
  • Cloud, 6%
  • Analytics, 5%
  • Market Research, 4%
  • Product Roadmap, 4%

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