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Digital product manager vs senior product manager

The differences between digital product managers and senior product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a senior product manager. Additionally, a senior product manager has an average salary of $133,868, which is higher than the $98,127 average annual salary of a digital product manager.

The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a senior product manager are product management, cloud, and product strategy.

Digital product manager vs senior product manager overview

Digital Product ManagerSenior Product Manager
Yearly salary$98,127$133,868
Hourly rate$47.18$64.36
Growth rate10%10%
Number of jobs129,203119,025
Job satisfaction-4
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a digital product manager do?

It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.

What does a senior product manager do?

A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.

Digital product manager vs senior product manager salary

Digital product managers and senior product managers have different pay scales, as shown below.

Digital Product ManagerSenior Product Manager
Average salary$98,127$133,868
Salary rangeBetween $70,000 And $136,000Between $98,000 And $182,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMcKinsey & Company IncRoku
Best paying industryTechnologyStart-up

Differences between digital product manager and senior product manager education

There are a few differences between a digital product manager and a senior product manager in terms of educational background:

Digital Product ManagerSenior Product Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital product manager vs senior product manager demographics

Here are the differences between digital product managers' and senior product managers' demographics:

Digital Product ManagerSenior Product Manager
Average age3939
Gender ratioMale, 61.2% Female, 38.8%Male, 68.5% Female, 31.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital product manager and senior product manager duties and responsibilities

Digital product manager example responsibilities.

  • Collect, manage and CSS, basic report data.
  • Supervise and independently manage video content for high traffic YouTube and SEO rankings.
  • Lead the Spanish site to triple digit growth in bottom line profit YOY.
  • Manage ROI, vision, and backlog prioritization as product owner in agile/scrum environment.
  • Manage the strategic evolution of online support from consumer (B2C) to enterprise (B2B).
  • Manage information architecture for iOS mobile applications.
  • Show more

Senior product manager example responsibilities.

  • Manage and lead pipeline visualization project team to successful presentation at annual customer event.
  • Research reimbursement and payment/coding policies with manage care plans and Medicare for new services.
  • Manage customer CRM implementations, upgrades and customer relationships (at all client levels) with sales team as SME.
  • Manage the PLM and PDM product quality data metrics to review process successes and deficiencies enhancing existing product delivery work cycles.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Manage requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.
  • Show more

Digital product manager vs senior product manager skills

Common digital product manager skills
  • Product Management, 8%
  • Digital Marketing, 5%
  • User Experience, 5%
  • Digital Transformation, 4%
  • User Stories, 4%
  • Market Research, 4%
Common senior product manager skills
  • Product Management, 11%
  • Cloud, 6%
  • Product Strategy, 4%
  • User Stories, 4%
  • Product Vision, 4%
  • Product Roadmap, 4%

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