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The differences between digital product managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a web manager. Additionally, a digital product manager has an average salary of $98,127, which is higher than the $82,696 average annual salary of a web manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a web manager are digital marketing, wordpress, and html css.
| Digital Product Manager | Web Manager | |
| Yearly salary | $98,127 | $82,696 |
| Hourly rate | $47.18 | $39.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 107,495 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Digital product managers and web managers have different pay scales, as shown below.
| Digital Product Manager | Web Manager | |
| Average salary | $98,127 | $82,696 |
| Salary range | Between $70,000 And $136,000 | Between $54,000 And $125,000 |
| Highest paying City | San Francisco, CA | San Jose, CA |
| Highest paying state | California | Hawaii |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | - |
There are a few differences between a digital product manager and a web manager in terms of educational background:
| Digital Product Manager | Web Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and web managers' demographics:
| Digital Product Manager | Web Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |