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Digital sales manager vs sales manager

The differences between digital sales managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a digital sales manager and a sales manager. Additionally, a digital sales manager has an average salary of $100,339, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a digital sales manager include digital marketing, customer service and account executives. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Digital sales manager vs sales manager overview

Digital Sales ManagerSales Manager
Yearly salary$100,339$73,952
Hourly rate$48.24$35.55
Growth rate5%5%
Number of jobs122,975119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a digital sales manager do?

Digital Sales Managers oversee the sales performance of company products in a digital platform. They often work with digital marketers to create campaigns that will appeal to the target market. They analyze the sales performance of company products and assess areas that need improvement. They would then recommend ways to address these challenge areas to ensure better performance in the future. Digital Sales Managers should be familiar with the current industry and economic trends that may affect their target market's buying behavior.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Digital sales manager vs sales manager salary

Digital sales managers and sales managers have different pay scales, as shown below.

Digital Sales ManagerSales Manager
Average salary$100,339$73,952
Salary rangeBetween $62,000 And $162,000Between $42,000 And $129,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Capgemini
Best paying industry--

Differences between digital sales manager and sales manager education

There are a few differences between a digital sales manager and a sales manager in terms of educational background:

Digital Sales ManagerSales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Digital sales manager vs sales manager demographics

Here are the differences between digital sales managers' and sales managers' demographics:

Digital Sales ManagerSales Manager
Average age4646
Gender ratioMale, 66.9% Female, 33.1%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between digital sales manager and sales manager duties and responsibilities

Digital sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Research and target core market for individually schedule events in healthcare, telecommunications, e-commerce, wireless and information technologies.
  • Generate revenue through digital only opportunities, analyze partner ROI, and provide weekly/monthly reports for sales meetings.
  • Enhance clients' digital media tools and technologies by creating digital media campaigns mix with traditional media to boost ROI.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Digital sales manager vs sales manager skills

Common digital sales manager skills
  • Digital Marketing, 14%
  • Customer Service, 8%
  • Account Executives, 6%
  • Sales Management, 5%
  • CRM, 5%
  • Business Development, 5%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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