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The differences between digital sales managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a digital sales manager and a sales manager. Additionally, a digital sales manager has an average salary of $100,339, which is higher than the $73,952 average annual salary of a sales manager.
The top three skills for a digital sales manager include digital marketing, customer service and account executives. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| Digital Sales Manager | Sales Manager | |
| Yearly salary | $100,339 | $73,952 |
| Hourly rate | $48.24 | $35.55 |
| Growth rate | 5% | 5% |
| Number of jobs | 122,975 | 119,066 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
Digital Sales Managers oversee the sales performance of company products in a digital platform. They often work with digital marketers to create campaigns that will appeal to the target market. They analyze the sales performance of company products and assess areas that need improvement. They would then recommend ways to address these challenge areas to ensure better performance in the future. Digital Sales Managers should be familiar with the current industry and economic trends that may affect their target market's buying behavior.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Digital sales managers and sales managers have different pay scales, as shown below.
| Digital Sales Manager | Sales Manager | |
| Average salary | $100,339 | $73,952 |
| Salary range | Between $62,000 And $162,000 | Between $42,000 And $129,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | Capgemini |
| Best paying industry | - | - |
There are a few differences between a digital sales manager and a sales manager in terms of educational background:
| Digital Sales Manager | Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between digital sales managers' and sales managers' demographics:
| Digital Sales Manager | Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |