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The differences between digital specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a marketing & sales specialist. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Digital Specialist | Marketing & Sales Specialist | |
| Yearly salary | $61,349 | $54,214 |
| Hourly rate | $29.49 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Digital specialists and marketing & sales specialists have different pay scales, as shown below.
| Digital Specialist | Marketing & Sales Specialist | |
| Average salary | $61,349 | $54,214 |
| Salary range | Between $34,000 And $108,000 | Between $37,000 And $78,000 |
| Highest paying City | Kearny, NJ | Renton, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | McKinsey & Company Inc | McKinsey & Company Inc |
| Best paying industry | - | Telecommunication |
There are a few differences between a digital specialist and a marketing & sales specialist in terms of educational background:
| Digital Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and marketing & sales specialists' demographics:
| Digital Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |