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The differences between digital specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $61,349 average annual salary of a digital specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Digital Specialist | Product Specialist | |
| Yearly salary | $61,349 | $85,932 |
| Hourly rate | $29.49 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Digital specialists and product specialists have different pay scales, as shown below.
| Digital Specialist | Product Specialist | |
| Average salary | $61,349 | $85,932 |
| Salary range | Between $34,000 And $108,000 | Between $56,000 And $130,000 |
| Highest paying City | Kearny, NJ | San Bruno, CA |
| Highest paying state | New Jersey | California |
| Best paying company | McKinsey & Company Inc | ByteDance |
| Best paying industry | - | Technology |
There are a few differences between a digital specialist and a product specialist in terms of educational background:
| Digital Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 64% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and product specialists' demographics:
| Digital Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |