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The differences between digital specialists and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital specialist, becoming a specialist takes usually requires 1-2 years. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $58,013 average annual salary of a specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a specialist are patients, customer service, and work ethic.
| Digital Specialist | Specialist | |
| Yearly salary | $61,349 | $58,013 |
| Hourly rate | $29.49 | $27.89 |
| Growth rate | 19% | 10% |
| Number of jobs | 58,633 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 49% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Digital specialists and specialists have different pay scales, as shown below.
| Digital Specialist | Specialist | |
| Average salary | $61,349 | $58,013 |
| Salary range | Between $34,000 And $108,000 | Between $32,000 And $104,000 |
| Highest paying City | Kearny, NJ | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | McKinsey & Company Inc | The Citadel |
| Best paying industry | - | - |
There are a few differences between a digital specialist and a specialist in terms of educational background:
| Digital Specialist | Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 49% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between digital specialists' and specialists' demographics:
| Digital Specialist | Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |