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The differences between direct marketing managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a marketing communications manager. Additionally, a direct marketing manager has an average salary of $90,736, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Direct Marketing Manager | Marketing Communications Manager | |
| Yearly salary | $90,736 | $84,146 |
| Hourly rate | $43.62 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Direct marketing managers and marketing communications managers have different pay scales, as shown below.
| Direct Marketing Manager | Marketing Communications Manager | |
| Average salary | $90,736 | $84,146 |
| Salary range | Between $63,000 And $129,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Neighborly | Boston Consulting Group |
| Best paying industry | Technology | Finance |
There are a few differences between a direct marketing manager and a marketing communications manager in terms of educational background:
| Direct Marketing Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and marketing communications managers' demographics:
| Direct Marketing Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |