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The differences between direct marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a marketing strategist. Additionally, a direct marketing manager has an average salary of $90,736, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Direct Marketing Manager | Marketing Strategist | |
| Yearly salary | $90,736 | $80,033 |
| Hourly rate | $43.62 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,183 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Direct marketing managers and marketing strategists have different pay scales, as shown below.
| Direct Marketing Manager | Marketing Strategist | |
| Average salary | $90,736 | $80,033 |
| Salary range | Between $63,000 And $129,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | Neighborly | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a direct marketing manager and a marketing strategist in terms of educational background:
| Direct Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between direct marketing managers' and marketing strategists' demographics:
| Direct Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.6% Female, 53.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |