Direct marketing manager vs senior manager of marketing

The differences between direct marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a direct marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $90,736 average annual salary of a direct marketing manager.

The top three skills for a direct marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Direct marketing manager vs senior manager of marketing overview

	Direct Marketing Manager	Senior Manager Of Marketing
Yearly salary	$90,736	$118,350
Hourly rate	$43.62	$56.90
Growth rate	10%	10%
Number of jobs	143,183	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a direct marketing manager do?

Direct marketing managers are executive professionals who manage all the direct marketing activities of a company by using delivery systems such as traditional mail, social media, email, and texting campaigns. These managers are required to manage the marketing team so that they can generate leads and promote the company's brand and products or services. They must evaluate campaign expenditure so that they can ensure the maximum return of investment (ROI) of products or services. Direct marketing managers must also record all the results from the marketing campaign as well as produce reports for the management.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Direct marketing manager vs senior manager of marketing salary

Direct marketing managers and senior managers of marketing have different pay scales, as shown below.

	Direct Marketing Manager	Senior Manager Of Marketing
Average salary	$90,736	$118,350
Salary range	Between $63,000 And $129,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Neighborly	Roku
Best paying industry	Technology	Technology

Differences between direct marketing manager and senior manager of marketing education

There are a few differences between a direct marketing manager and a senior manager of marketing in terms of educational background:

	Direct Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Direct marketing manager vs senior manager of marketing demographics

Here are the differences between direct marketing managers' and senior managers of marketing' demographics:

	Direct Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 46.6% Female, 53.4%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between direct marketing manager and senior manager of marketing duties and responsibilities

Direct marketing manager example responsibilities.

Design and manage all web advertising components including email, SEM, affiliate and banner/tile ads.
Manage customer lifecycle workflow utilizing Aprimo project management tool.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop SEO initiatives around same long tail keywords to increase organic traffic.
Direct all employees on company SEO efforts including blogs, forums, and social networks.
Contribute to the visual design, interaction, and usability of CRM and other sales application interfaces.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Direct marketing manager vs senior manager of marketing skills

Common direct marketing manager skills

Digital Marketing, 13%
Marketing Campaigns, 11%
Project Management, 6%
Email Campaigns, 5%
CRM, 4%
ROI, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Direct Marketing Manager vs. similar jobs

Direct Marketing Manager related careers

Direct Marketing Manager related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Direct Marketing Manager
Direct Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

Browse executive management jobs