Director, global marketing vs account director

The differences between directors, global marketing and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, global marketing, becoming an account director takes usually requires 6-8 years. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $114,728 average annual salary of an account director.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for an account director are account management, project management, and work ethic.

Director, global marketing vs account director overview

	Director, Global Marketing	Account Director
Yearly salary	$152,398	$114,728
Hourly rate	$73.27	$55.16
Growth rate	10%	5%
Number of jobs	107,735	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	46
Years of experience	10	8

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Director, global marketing vs account director salary

Directors, global marketing and account directors have different pay scales, as shown below.

	Director, Global Marketing	Account Director
Average salary	$152,398	$114,728
Salary range	Between $104,000 And $221,000	Between $82,000 And $158,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	New Jersey
Best paying company	Amgen	BuzzFeed
Best paying industry	Pharmaceutical	Professional

Differences between director, global marketing and account director education

There are a few differences between a director, global marketing and an account director in terms of educational background:

	Director, Global Marketing	Account Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director, global marketing vs account director demographics

Here are the differences between directors, global marketing' and account directors' demographics:

	Director, Global Marketing	Account Director
Average age	39	46
Gender ratio	Male, 59.5% Female, 40.5%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director, global marketing and account director duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

Director, global marketing vs account director skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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Director, Global Marketing
Director, Global Marketing vs Account Director

Updated January 8, 2025

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