Director, global marketing vs assistant marketing director

The differences between directors, global marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and an assistant marketing director. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director, global marketing vs assistant marketing director overview

	Director, Global Marketing	Assistant Marketing Director
Yearly salary	$152,398	$55,415
Hourly rate	$73.27	$26.64
Growth rate	10%	10%
Number of jobs	107,735	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director, global marketing vs assistant marketing director salary

Directors, global marketing and assistant marketing directors have different pay scales, as shown below.

	Director, Global Marketing	Assistant Marketing Director
Average salary	$152,398	$55,415
Salary range	Between $104,000 And $221,000	Between $35,000 And $86,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Amgen	Moody's
Best paying industry	Pharmaceutical	-

Differences between director, global marketing and assistant marketing director education

There are a few differences between a director, global marketing and an assistant marketing director in terms of educational background:

	Director, Global Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs assistant marketing director demographics

Here are the differences between directors, global marketing' and assistant marketing directors' demographics:

	Director, Global Marketing	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and assistant marketing director duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director, global marketing vs assistant marketing director skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

Director, Global Marketing vs. similar jobs

Director, Global Marketing related careers

Director, Global Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director, Global Marketing
Director, Global Marketing vs Assistant Marketing Director

Updated January 8, 2025

Browse executive management jobs