Director, global marketing vs director of sales

The differences between directors, global marketing and directors of sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, global marketing, becoming a director of sales takes usually requires 6-8 years. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Director, global marketing vs director of sales overview

	Director, Global Marketing	Director Of Sales
Yearly salary	$152,398	$111,068
Hourly rate	$73.27	$53.40
Growth rate	10%	5%
Number of jobs	107,735	91,891
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	46
Years of experience	10	8

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Director, global marketing vs director of sales salary

Directors, global marketing and directors of sales have different pay scales, as shown below.

	Director, Global Marketing	Director Of Sales
Average salary	$152,398	$111,068
Salary range	Between $104,000 And $221,000	Between $73,000 And $168,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	New York
Best paying company	Amgen	Mayo Clinic
Best paying industry	Pharmaceutical	Finance

Differences between director, global marketing and director of sales education

There are a few differences between a director, global marketing and a director of sales in terms of educational background:

	Director, Global Marketing	Director Of Sales
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director, global marketing vs director of sales demographics

Here are the differences between directors, global marketing' and directors of sales' demographics:

	Director, Global Marketing	Director Of Sales
Average age	39	46
Gender ratio	Male, 59.5% Female, 40.5%	Male, 69.4% Female, 30.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director, global marketing and director of sales duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Director, global marketing vs director of sales skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

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Director, Global Marketing
Director, Global Marketing vs Director Of Sales

Updated January 8, 2025

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