Director, global marketing vs marketing strategist

The differences between directors, global marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a marketing strategist. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director, global marketing vs marketing strategist overview

	Director, Global Marketing	Marketing Strategist
Yearly salary	$152,398	$80,033
Hourly rate	$73.27	$38.48
Growth rate	10%	10%
Number of jobs	107,735	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Director, global marketing vs marketing strategist salary

Directors, global marketing and marketing strategists have different pay scales, as shown below.

	Director, Global Marketing	Marketing Strategist
Average salary	$152,398	$80,033
Salary range	Between $104,000 And $221,000	Between $53,000 And $119,000
Highest paying City	Carson City, NV	Harrisburg, PA
Highest paying state	Nevada	Pennsylvania
Best paying company	Amgen	McKinsey & Company Inc
Best paying industry	Pharmaceutical	Technology

Differences between director, global marketing and marketing strategist education

There are a few differences between a director, global marketing and a marketing strategist in terms of educational background:

	Director, Global Marketing	Marketing Strategist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director, global marketing vs marketing strategist demographics

Here are the differences between directors, global marketing' and marketing strategists' demographics:

	Director, Global Marketing	Marketing Strategist
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and marketing strategist duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Director, global marketing vs marketing strategist skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Director, Global Marketing
Director, Global Marketing vs Marketing Strategist

Updated January 8, 2025

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