Director, global marketing vs marketing vice president

The differences between directors, global marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $152,398 average annual salary of a director, global marketing.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.

Director, global marketing vs marketing vice president overview

	Director, Global Marketing	Marketing Vice President
Yearly salary	$152,398	$177,188
Hourly rate	$73.27	$85.19
Growth rate	10%	10%
Number of jobs	107,735	111,356
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a marketing vice president do?

Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.

Director, global marketing vs marketing vice president salary

Directors, global marketing and marketing vice presidents have different pay scales, as shown below.

	Director, Global Marketing	Marketing Vice President
Average salary	$152,398	$177,188
Salary range	Between $104,000 And $221,000	Between $121,000 And $258,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	Oregon
Best paying company	Amgen	Coty
Best paying industry	Pharmaceutical	Retail

Differences between director, global marketing and marketing vice president education

There are a few differences between a director, global marketing and a marketing vice president in terms of educational background:

	Director, Global Marketing	Marketing Vice President
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs marketing vice president demographics

Here are the differences between directors, global marketing' and marketing vice presidents' demographics:

	Director, Global Marketing	Marketing Vice President
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 64.4% Female, 35.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and marketing vice president duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Marketing vice president example responsibilities.

Lead the procurement of all physical products and RFP design.
Manage Facebook account and promote upcoming events on campus using different marketing tactics
Work both from RFP and from prospecting.
Include oversight of all creative development, messaging and production of collateral materials for donors.
Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.

Director, global marketing vs marketing vice president skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common marketing vice president skills

Digital Marketing, 14%
Analytics, 8%
Marketing Campaigns, 5%
SEO, 4%
Integrated Marketing, 3%
CRM, 3%

Director, Global Marketing vs. similar jobs

Director, Global Marketing related careers

Director, Global Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director, Global Marketing
Director, Global Marketing vs Marketing Vice President

Updated January 8, 2025

Browse executive management jobs