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Director, global marketing vs product director

The differences between directors, global marketing and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a product director. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $148,910 average annual salary of a product director.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a product director are product management, product strategy, and project management.

Director, global marketing vs product director overview

Director, Global MarketingProduct Director
Yearly salary$152,398$148,910
Hourly rate$73.27$71.59
Growth rate10%10%
Number of jobs107,735125,200
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a product director do?

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

Director, global marketing vs product director salary

Directors, global marketing and product directors have different pay scales, as shown below.

Director, Global MarketingProduct Director
Average salary$152,398$148,910
Salary rangeBetween $104,000 And $221,000Between $104,000 And $212,000
Highest paying CityCarson City, NVSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyAmgenMeta
Best paying industryPharmaceuticalInternet

Differences between director, global marketing and product director education

There are a few differences between a director, global marketing and a product director in terms of educational background:

Director, Global MarketingProduct Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director, global marketing vs product director demographics

Here are the differences between directors, global marketing' and product directors' demographics:

Director, Global MarketingProduct Director
Average age3939
Gender ratioMale, 59.5% Female, 40.5%Male, 72.4% Female, 27.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director, global marketing and product director duties and responsibilities

Director, global marketing example responsibilities.

  • Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Report directly to EVP, CMO.
  • Launch Facebook page, redesign LinkedIn and YouTube.
  • Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
  • Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.
  • Show more

Product director example responsibilities.

  • Lead the overall site ISO implementation.
  • Manage Salesforce integration to SaaS platform and client systems.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
  • Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.
  • Show more

Director, global marketing vs product director skills

Common director, global marketing skills
  • Digital Marketing, 12%
  • Market Research, 6%
  • Marketing Mix, 4%
  • Channel Marketing, 4%
  • Marketing Campaigns, 3%
  • Global Brand, 3%
Common product director skills
  • Product Management, 10%
  • Product Strategy, 6%
  • Project Management, 6%
  • Product Roadmap, 5%
  • Product Design, 4%
  • Software Development, 4%

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