Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, market research and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a marketing analyst. Additionally, a director, market research has an average salary of $112,955, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Director, Market Research | Marketing Analyst | |
| Yearly salary | $112,955 | $59,380 |
| Hourly rate | $54.31 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Directors, market research and marketing analysts have different pay scales, as shown below.
| Director, Market Research | Marketing Analyst | |
| Average salary | $112,955 | $59,380 |
| Salary range | Between $68,000 And $185,000 | Between $41,000 And $84,000 |
| Highest paying City | Dover, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Barclays | Meta |
| Best paying industry | Hospitality | Finance |
There are a few differences between a director, market research and a marketing analyst in terms of educational background:
| Director, Market Research | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and marketing analysts' demographics:
| Director, Market Research | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |