Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, market research and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a research analyst. Additionally, a director, market research has an average salary of $112,955, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Director, Market Research | Research Analyst | |
| Yearly salary | $112,955 | $70,232 |
| Hourly rate | $54.31 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Directors, market research and research analysts have different pay scales, as shown below.
| Director, Market Research | Research Analyst | |
| Average salary | $112,955 | $70,232 |
| Salary range | Between $68,000 And $185,000 | Between $45,000 And $107,000 |
| Highest paying City | Dover, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Barclays | The Citadel |
| Best paying industry | Hospitality | Finance |
There are a few differences between a director, market research and a research analyst in terms of educational background:
| Director, Market Research | Research Analyst | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and research analysts' demographics:
| Director, Market Research | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |