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The differences between directors, market research and research managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a research manager. Additionally, a director, market research has an average salary of $112,955, which is higher than the $82,894 average annual salary of a research manager.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a research manager are market research, analytics, and quantitative research.
| Director, Market Research | Research Manager | |
| Yearly salary | $112,955 | $82,894 |
| Hourly rate | $54.31 | $39.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 48,867 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 69% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
Directors, market research and research managers have different pay scales, as shown below.
| Director, Market Research | Research Manager | |
| Average salary | $112,955 | $82,894 |
| Salary range | Between $68,000 And $185,000 | Between $51,000 And $133,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Barclays | Meta |
| Best paying industry | Hospitality | Finance |
There are a few differences between a director, market research and a research manager in terms of educational background:
| Director, Market Research | Research Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and research managers' demographics:
| Director, Market Research | Research Manager | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |