Director, marketing & product development vs business development director

Differences between director, marketing & product development and business development director duties and responsibilities

Director, marketing & product development example responsibilities.

• Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
• Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
• Create pro-forma models for ROI analyses for new dispensing systems justification.
• Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
• Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
• Assist with budget reporting including billing and invoicing and opening and tracking POs
Show more

Business development director example responsibilities.

• Create and manage business development, government affairs and public relations initiatives to achieve growth objectives for this correctional healthcare company.
• Achieve access to SVP level resulting in significant new business.
• Manage network services, e-ticketing and packaging solutions, CRM solutions, message management, and e-provisioning/identity management/security solutions.
• Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
• Track all sales and marketing activities using a CRM program and analyze data to optimize business development approach and management
• Collaborate with the marketing team to ensure laser focuse messages at all conferences and trade shows ensuring competitive logistics solution offerings.
Show more