Director, marketing & product development vs director new business development

Differences between director, marketing & product development and director new business development duties and responsibilities

Director, marketing & product development example responsibilities.

• Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
• Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
• Create pro-forma models for ROI analyses for new dispensing systems justification.
• Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
• Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
• Assist with budget reporting including billing and invoicing and opening and tracking POs
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Director new business development example responsibilities.

• Manage all duties of prospecting and closing new business from B2B to B2C clientele while performing CRM duties.
• Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
• Direct request for proposal (RFP) and agency pitch processes from development to implementation.
• Define the product strategy and personally establish OEM relationships including Intel, Compaq, and Microsoft.
• Transform marketing strategy including the use of CRM technology and social media successfully engaging new potential clients.
• Develop OEM project proposals for potential international partnerships.
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